Paid Search Strategy Manager

Job Description At Epsilon, we do more than collect and store data. We help some of the world’s biggest brands discover real opportunities inside the data types, delimiters, and decimals. We are looking for a Paid Search Strategy Manager to join our Digital Consumer Experience Strategy team. As part of one of Epsilon's market-leading team, you will play a role in developing innovative, data-driven, multi-dimensional strategies and tactics to improve customer and business outcomes for Fortune 500 client engagements. You will need to have a deep understanding of the client’s business and capabilities to ensure that the strategies you create provide the client with higher ROAS, incremental performance and can be easily implemented and driven within their eco-system. Responsibilities Strategic consultation : Be seen as a trusted strategic advisor to internal teams and clients alike by providing marketing insights, building cases, and drawing upon the full scope of Epsilon marketing services, strategic and analytic consulting expertise, data and technology to solve clients’ core business challenges. Digital contact strategies and program planning : Develop integrated, customer-led contact strategies for personalizing at scale across Paid & Owned channels Media advisor : Work with clients to determine best search channel for client promotional and customer strategies. Advise on search budget allocation/investment and utilization of key technology/platforms to achieve goals. Creating strategies that are efficient for the client. Platform experience : Can not only navigate around search platforms but also media platforms such as DSPs or Paid Social platforms. Prescriptive and thoughtful : Can audit paid and owned channels or campaigns to identity areas of growth and maturity. Customer and market insights : Use internal and external data, industry insights, 1st and 3rd party research and a variety of quantitative tools at your disposal to become intimate with and advocate for our client’s end-customer. Thought leadership and innovation : Help clients and internal teams understand emerging digital and search marketing trends, apply standard processes and pursue innovations in digital marketing. Performance analysis : Define campaign performance metrics and measurement plans. Manipulate, analyze and visualize data to reveal trends in search and marketing program performance and customer behavior, and identify key opportunities based on analysis. Business development : Support account growth and new business development. Client interface : Part of this role will involve presenting and selling ideas to our client in partnership with the account management team. High-quality presentation and idea articulation skills are required. Will be required to travel up to 30% out of the year. Qualifications About You You are customer-obsessed, with a passion for crafting high-performing, measurable paid search experiences that align with user intent and drive business outcomes. You have a deep love for the paid search ecosystem, with a strong grasp of search engine marketing (SEM), programmatic advertising, and paid social, and how they work together to amplify results. You stay ahead of the curve on SEM trends, platform updates, bidding strategies, and audience targeting, and you know how to apply these insights to solve real-world marketing challenges. You’re an expert at demonstrating return on ad spend (ROAS), incrementality, and brand lift, and you know how to translate performance data into compelling client narratives. You basically speak fluent paid media acronyms—from CPC and CTR to DSA, RSA, and PMAX—you’ve got them all covered. You’re a problem solver who’s always dreaming up new ways to optimize campaigns, test creative, or unlock new growth through paid search. You challenge the status quo—not to disrupt, but to innovate and elevate your clients’ paid media programs. You naturally think like a marketer, always putting yourself in the customer’s shoes to ensure ad experiences are relevant and valuable. You’re digitally savvy and entrepreneurial at heart, with a strong grasp of the entire digital marketing funnel. While paid search is your specialty, you also bring working knowledge of CRM, organic social, CRO, and audience research and insights—allowing you to connect the dots across channels. You understand that successful paid search starts with smart planning, and you know how to tap into tools like Google Trends, keyword planners, competitive intelligence platforms, and audience research to build customer‑centric strategies that convert. You thrive in a fast‑paced environment, love juggling multiple campaigns, and genuinely enjoy solving complex SEM puzzles. You bring a dual proficiency in paid search and SEO, understanding how organic and paid strategies can complement each other to improve visibility, traffic, and conversion. You know how to leverage search intent holistically, using insights from both organic keyword trends and paid performance data to inform smarter campaign strategies and content planning. What you’ll bring with you: 5-7 years of experience in a Paid/Media role, preferably with a marketing agency Certified in Google Ads and Analytics is a requirement Strong knowledge of and experience with best-in-class digital strategies, procedures, and industry trends. Experience developing digital marketing programs (brand activations, product launches, lifecycle & contact strategies, creating test plans, journey mapping, acquisition programs, digital audits, competitive & SWOT analyses etc.) Experience working on projects in other digital channels – social, online media, affiliate, email, mobile etc. Understanding of customer relationship marketing concepts, strategic frameworks, key metrics, and tactical approaches to driving customer acquisition and retention. Ability to extract actionable insights from multiple, large data sets, create impactful visualizations, and tell compelling stories through data. Ability to translate paid media platforms, technologies, and metrics into succinct, compelling, conversational language for a variety of audiences Excellent verbal and written communication skills, including the ability to produce high-quality decks and present with confidence to senior marketing leaders. Ability to manage multiple high-priority projects in a fast-paced setting. Why you might stand out from other talent: Advanced certifications with any of the aforementioned subject matter is preferred. Additional Information When You Join Us, We’ll Create Something EPIC Together Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels. Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world. Our pillars aren't just words. They're how we show up every day. People centricity: We focus on employee well-being in an environment where colleagues truly care about each other. Collaboration: We work together, support one another, and collectively achieve goals. Growth: There are endless opportunities for growth through learning, development and career advancement. Innovation: We drive progress through cutting‑edge solutions and forward‑thinking approaches. Flexibility: We’ve created a balance between work and personal life, and we encourage adaptability to solve problems creatively. Our values guide us to create value for our clients, our people and consumers. Act with integrity Work together to win together Innovate with purpose Respect all voices Empower with accountability These pillars and values are our foundation—shaping our culture, guiding our decisions, and uniting us in common purpose. Because You Matter As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following: Time to Recharge: Flexible time off (FTO), 15 paid holidays Time to Recover: Paid sick time Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling Epsilon benefits are subject to eligibility requirements and other terms. Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to View email address on click.appcast.io to request an accommodation. For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.

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Compensation Range: USD $112,800.00 - USD $209,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/18/2026. #J-18808-Ljbffr UNAVAILABLE