Head of Demand Generation

Director, Demand Generation Location: Seattle Hybrid • San Francisco Hybrid. Department: Marketing. Work mode: Hybrid. Employment type: Full-time. About Us Supio is a trusted AI platform purpose-built for law firms, reshaping how data drives impactful outcomes. Our innovative approach blends technology with deep legal expertise, making us a leader in our field. We go beyond surface-level AI to deeply understand our customers’ daily needs, empowering law firms with unparalleled data insights. Supio delivers human‑level, accurate analysis of complex data and legal records, quickly and efficiently bringing critical insights when they matter most. Trusted by top litigation lawyers, our platform has supported over $1 billion in settlements. Headquartered in Seattle with an office in San Francisco, we raised $60M Series B in April 2025 led by Sapphire Ventures with Mayfield and Thomson Reuters Ventures, bringing total funding to $91M. We're scaling rapidly and looking for exceptional talent to join us in this next phase of growth. We're looking for passionate team members who are motivated by our mission and ready to help us achieve it. Who We're Looking For We're looking for a builder to architect and scale Supio's demand engine from the ground up. This is a high‑ownership role for someone who thrives at the intersection of strategy and execution — someone who can design the playbook and run it. You’ll own pipeline generation end‑to‑end, building the infrastructure, workflows, and programs that connect marketing effort to revenue. You’ll partner closely with field sales, field marketing, and RevOps — embedding intent signals and buying intelligence into every motion. And you’ll leverage automation and AI agents to do it at scale — intelligently, not recklessly. This is not a role for someone who wants to manage an existing machine. It's a role for someone who wants to build one. What You'll Do Own Demand Strategy: Design and execute Supio's full‑funnel demand generation strategy — from awareness through pipeline creation — across digital, ABM, and outbound programs. Build the Infrastructure: Own the demand gen stack end‑to‑end. Build complex HubSpot workflows, operationalize Clay enrichment pipelines, and turn Gong conversation intelligence into sharper messaging, scoring, and follow‑up. Run Signal‑Based Motions: Turn intent data, technographic signals, and behavioral triggers into timely, high‑conversion outreach. Pair signals with the right content at the right stage. Architect ABM Programs: Run ABM motions targeting key segments in the personal injury legal market — from 1:1 enterprise plays to 1:many scaled campaigns. Drive Content Demand: Lead webinars, third‑party syndication, and AI‑assisted content mapping — using existing assets and LLM workflows to surface what a prospect needs to see next, not just what's easiest to produce. Instrument the Funnel: Build reporting dashboards, define MQL‑to‑pipeline attribution, and bring actionable insights to leadership. Deploy AI Agents: Stand up AI agents and automation across marketing ops to increase program velocity and remove manual bottlenecks. Using AI to scale demand programs is encouraged and expected. Connect Across GTM: Partner shoulder‑to‑shoulder with field sales, field marketing, and RevOps on territory strategy, account‑level pipeline goals, lead routing, and attribution. You are the connective tissue across all three. You're a Great Fit If You 7+ years in demand generation, minimum of 2 years leading the function at a B2B SaaS company. Deep hands‑on expertise in the modern GTM stack — you've built and owned complex HubSpot workflows, operationalized Clay pipelines at scale, and pulled real intelligence out of Gong. Built and run ABM programs end‑to‑end, from target account selection through multi‑touch orchestration to closed revenue. Working fluency in signal‑based marketing — intent data, technographic signals, and behavioral triggers — and have used them to drive real pipeline. Comfortable using AI agents, prompt workflows, and LLM‑driven automations to scale programs, personalize at volume, and sequence content intelligently across the buyer journey. Led content demand programs — webinars, syndication, AI‑assisted content mapping — and know how to make existing libraries work harder. Bring analytical rigor: you can build a funnel model, own an attribution framework, and tell a compelling story with data. Work shoulder‑to‑shoulder with field sales, field marketing, and RevOps — experience partnering with RevOps on CRM architecture, lead routing, scoring models, and attribution frameworks is required. Have a builder's mentality — you're energized by standing up new systems, not just optimizing what already exists. Bonus Points Experience marketing to legal, healthcare, or other regulated professional services verticals. Familiarity with the personal injury law firm buyer — their workflow, pressures, and what earns their attention. Prior experience at a high‑growth startup where you built GTM infrastructure from scratch. Compensation Base Salary: $180,000 – $200,000 annually. Actual compensation will be determined based on a candidate’s qualifications, skills, experience, and geographic location. This role is based in San Francisco or Seattle, with four days per week in office. Benefits Competitive Salary + Meaningful Equity 401(k) Health, Dental, Vision, and Life Insurance Flexible Time Off + Holidays High‑autonomy work environment, every Tuesday is a Remote Work Day DoorDash subsidies for breakfast and dinner; Daily lunch options Boba Wednesdays Monthly commuter subsidies and pre‑tax parking contribution Team gatherings and offsites E-Verify Participation Notice Supio participates in E-Verify, an employment authorization program through the U.S. Department of Homeland Security and the Social Security Administration. Equal Employment Opportunity (EEO) Statement Supio is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #J-18808-Ljbffr Bonfirevc