Sr Lead Data Analyst (Marketing Advanced Analytics)

At Vanguard Personal Investor Marketing, we’re on a mission to help individuals achieve financial well‑being by connecting them with our world‑class investment products and services. Our team plays a critical role in shaping how we engage with prospects and clients—bringing the power of Vanguard’s trusted brand to life through data‑driven, personalized marketing. This role will be pivotal in enhancing the performance of our marketing campaigns through advanced analytics, predictive modeling, and data science techniques. The ideal candidate will have a strong foundation in marketing analytics, statistical modeling, and campaign optimization, with the ability to translate complex data into actionable insights that drive ROI. This role suits someone who thrives at the intersection of marketing strategy, analytics, and data science. They will excel at addressing complex business questions using compelling analytical strategies and communicating these solutions to both technical and non‑technical audiences to influence swift implementation. Responsibilities Translate marketing and business needs into analytical requirements e.g., data, models required to build strategic analytical solution Establish the analytical framework to successfully deliver business OKRs Design a robust and streamlined data‑lead strategy to drive marketing optimization at scale Run BAU, proposed and other “what if” scenario assessments to validate approach and evaluate impact Design an actionable marketing operations and experimentation roadmap Build consensus and influence senior stakeholders to gain confidence in analytics proposals Continuously evangelize analytical and data‑driven problem solving, strategic mindset & experimentation best practices across the organization Qualifications Minimum of eight years of related work experience with five years in advanced marketing strategy and optimization analytics Bachelor’s degree in Marketing, Statistics, Data Science, Economics, or related field (Master’s preferred) Proficiency in Excel, SQL, Tableau, Python for data manipulation, optimization algorithms and modeling using big data cloud platforms Understanding of A/B testing, regression, hypothesis testing, and statistical significance Familiarity with marketing and funnel KPIs like ROI, LTV, attribution metrics, engagement metrics Ability to translate complex data into actionable insights for non‑technical stakeholders Critical thinking & problem‑solving skills to identify optimization opportunities and design experiments Working cross‑functionally and collaboratively with partner and support organizations e.g., Marketing, Sales, MarTech, Data Science, Data Engineering and other analytics teams Special Factors Sponsorship Vanguard is not offering visa sponsorship for this position. #J-18808-Ljbffr 慨正橡扯