Product Marketing & Change Enablement Manager

Descriptions & Requirements

Job Description and Requirements


We are

Synopsys is the leader in engineering solutions from silicon to systems, enabling customers to rapidly innovate AI-powered products. We deliver industry-leading silicon design, IP, simulation and analysis solutions, and design services.

We partner closely with our customers across a wide range of industries to maximize their R&D capability and productivity, powering innovation today that ignites the ingenuity of tomorrow.


Reporting to the Head of Global Talent and PPL Brand, this role sits on the People Brand & Talent Brand team and will be focused on managing and delivering campaigns and programs that will help employees understand, adopt and engage with our PPL (People and Places Team) products, tools, and programs we roll out - and do that in a way that feels clear, relevant, and human.

The Product Marketing & Change Enablement Manager approaches PPL offerings like real products, not just policies or announcements. Whether it's a tool, a new PPL program, or a company wide change initiative, this role is responsible for shaping the story, strategy, and campaigns that help employees understand:

• what's changing

• why it matters to them

• and how it fits into their day to day work

This person will work closely with PPL leaders, program owners, and enterprise partners, and collaborate deeply with our design and creative team to turn complex PPL initiatives into campaigns and experiences that employees care about and adopt globally.


What You'll Do

Make Change Make Sense

• Program Manage change management and PPL product initiatives aligned with product style marketing for PPL rollouts, platforms, and programs.

• Translate complex changes into clear, relatable messages that resonate with employees, managers, and leaders.

• Help build, manage, and launch campaigns that speak to what employees care about - their time, their growth, and their teams.


Think Like a Product Marketer

• Treat PPL programs and services like products with a value proposition, target audience, launch plan, and lifecycle.

• Help shape messaging and campaigns that answers the real employee questions:

"Why should I care?" "What's in it for me?" "How does this help me do my job?"

• Plan launches and sustainment strategies that go beyond announcements and drive real adoption. Think "always-on" campaigns that take a true product marketing perspective.


Create Campaigns, Not Just Communications

• Help develop and project manage integrated marketing campaigns for PPL Brand, Talent Brand, and Talent initiatives.

• Partner with creative, design, digital, and video teams to bring those campaigns to life through strong visuals, storytelling, and experiences.

• Ensure campaigns feel consistent, thoughtful, and intentional - not like one off blasts. We want to drive meaningful change initiatives that don't get lost in a sea of communications with measurable outcomes.


Be a Connector and Translator

• Work closely with PPL stakeholders, product owners, People Partners, and enterprise teams to align on goals, timing, and audiences.

• Help leaders and program teams understand how to talk about change in a way that lands with employees.

• Act as a bridge between strategy and execution - making sure great ideas don't get lost in translation.


Learn and Improve

• Pay attention to what's working and what's not - engagement, adoption, feedback, etc.

• Use insights to refine messaging, channels, and approaches over time.

• Help build playbooks and best practices so PPL gets better at change and adoption with every rollout.


What You Bring

• Experience in product marketing, change management, internal marketing, or transformation work, ideally in a global setting.

• A strong instinct for plain language and storytelling - you know how to cut through noise and get to what matters.

• Comfort working in ambiguity and across global teams.

• Experience partnering with creative and design teams to turn ideas into compelling campaigns.

• A point of view on what good internal marketing looks like and what doesn't.

• A Project Management mindset - you are detailed, organized and good at keep multiple participants on track to deliver on time.


Why This Role Matters

PPL does a lot of meaningful, complex work - but impact only happens when people understand it and engage with it.

This role is critical to making sure our programs don't just exist, but actually land.

By bringing a product marketing mindset and a human lens to change, this role helps PPL show up more clearly, more consistently, and more effectively for employees across the company.


At Synopsys, we want talented people of every background to feel valued and supported to do their best work. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, age, military veteran status, or disability.


In addition to the base salary, this role may be eligible for an annual bonus, equity, and other discretionary bonuses. Synopsys offers comprehensive health, wellness, and financial benefits as part of a competitive total rewards package. The actual compensation offered will be based on a number of job-related factors, including location, skills, experience, and education. Your recruiter can share more specific details on the total rewards package upon request. The base salary range for this role is across the U.S.