Growth Marketing Manager

Growth Marketing Manager

As a Growth Marketing Manager at Keep Aware, you will be pivotal in driving our customer acquisition, engagement, and retention efforts. This role demands a strong understanding of growth strategies, data-driven marketing, and the ability to execute multi-channel campaigns. You will work closely with cross-functional teams to develop and implement marketing strategies that elevate Keep Aware's brand presence and drive measurable results.

Keep Aware is changing the way that IT security teams secure their employees. We believe that to secure businesses today, security teams have to start by protecting where modern work lives, the web browser. Keep Aware starts by securing the browser blind spot and provides visibility and response capabilities to challenge threats organizations face every day. Our platform enables security teams to promote continuous awareness, tackle SaaS risk, and intelligently respond to cyber threats across the business.

Based in Austin, Texas, Keep Aware is backed by top-tier venture firms. Our experience comes from multiple cyber security industry leaders, and we are dedicated to developing and implementing the most advanced browser security solution. We are building a team of ambitious and knowledgeable individuals from diverse backgrounds with a passion for creating the best user experience for our customers.

Our team is hybrid and meets in-person at least 3 days a week.

Responsibilities

• Lead nurturing and engagement: Develop and execute nurture campaigns, segment audiences, and collaborate on content to engage and retain potential customers.
• Top-of-funnel optimization: Implement content strategies, manage social media, and optimize paid media to attract and convert new leads.
• Metrics and analytics: Track, analyze, and report on marketing performance, using insights to optimize strategies and improve ROI.
• Cross-functional collaboration: Align marketing with sales strategies, collaborate on product messaging, and leverage customer feedback for improvement.
• Growth hacking and experimentation: Conduct A/B testing, develop innovative campaigns, and implement scalable growth strategies.
• Customer retention and advocacy: Map customer journeys, develop retention programs, and manage referral and loyalty initiatives to drive engagement.

Qualifications

• Experience: Proven experience as a Growth Marketing Manager or in a similar role, preferably within a fast-paced startup environment.
• Domain expertise: Experience in marketing within the tech or cybersecurity industry is highly desirable. A strong understanding of customer needs and challenges in these fields is a plus.
• Technical skills: Proficiency in marketing tools and platforms (e.g., HubSpot, Google Analytics, SEO tools) and a solid understanding of digital marketing strategies.
• Creative vision: Strong creative skills with the ability to develop and execute innovative marketing campaigns.
• Analytical mindset: Deep understanding of metrics, analytics, and the ability to translate data into actionable insights.
• Communication: Excellent communication and collaboration skills, with the ability to present and justify marketing decisions.
• Problem-solving: Strong analytical and problem-solving abilities, with a focus on aligning marketing efforts with business goals.
• Adaptability: Ability to thrive in a dynamic, fast-paced environment and adapt to shifting priorities.

Benefits

• Competitive salary and stock options.
• Comprehensive coverage including vision and dental.
• Three weeks of PTO, excluding holidays.
• Flexible work schedule.