Growth Marketing Manager

Job Title

Campaign Strategy, Prioritization & Execution

Align campaign planning to pipeline and SQL targets, ensuring efforts are tied to measurable outcomes. Identify and prioritize high-impact campaigns based on audience, channel, and expected return. Define how channels (lifecycle, partnerships, content, events, paid) work together within each campaign. Coordinate campaign execution from planning through launch, ensuring alignment across teams. Make trade off decisions on where to invest vs. what not to run based on performance and capacity.

Audience & Data Segmentation

Develop and refine audience segmentation strategies based on ICP and behavior. Ensure campaigns are targeted to the right accounts and personas. Partner with RevOps to improve data quality, segmentation, and targeting accuracy.

Experimentation, Funnel Optimization & Performance

Identify bottlenecks across the funnel and develop hypotheses to improve conversion and pipeline generation. Design and run experiments across channels, messaging, and audiences to improve performance. Analyze campaign and funnel data to uncover insights and recommend optimizations. Improve funnel velocity, conversion rates, and overall marketing efficiency. Scale successful initiatives and iterate quickly on underperforming programs.

Reporting & Insights

Develop visibility into campaign performance and pipeline contribution. Translate performance data into clear recommendations and next steps. Help the team make more informed, data-driven decisions.

Year of Experience 4-7

Requirements Marketing experience at a high growth, early stage startup. 4-7 years of B2B marketing experience, ideally across demand gen, lifecycle, or growth. Strong understanding of funnel metrics and how marketing drives pipeline. Experience prioritizing campaigns based on business goals, not just executing requests. Ability to identify which campaigns are worth running — and confidence to push back on those that aren't. Experience working with audience segmentation and targeting strategies to reach the highest-value accounts. Strong data instincts and ability to translate insights into clear, actionable decisions. Systems thinking mindset: able to connect channels, campaigns, and funnel stages into a cohesive strategy. Comfort operating in ambiguity and making judgment calls with imperfect information. Bias toward action: able to move quickly from idea to execution while continuously iterating.