Marketing Manager - Lead Generation & Digital Strategy

Job Description

Job Description

Marketing Manager – Lead Generation & Digital Strategy

Fargo, ND (In Office)
$60,000 – $70,000 Base + Performance Bonuses (OTE $100K+)

Allstar Construction is hiring a Marketing Manager to own and drive lead generation for our Fargo and Park Rapids markets.

This is a high-impact role responsible for managing the full marketing engine - including digital marketing, local SEO, paid media coordination, analytics, and demand generation.

We're looking for someone who can take ownership of marketing performance and directly influence revenue growth.

This is not an entry-level marketing role. We need someone who is experienced, accountable, and comfortable operating independently with clear KPIs.

What You'll Be Responsible For

• Driving qualified lead generation and appointment volume
• Managing and optimizing local SEO and Google Business visibility
• Coordinating and improving paid media campaigns (Google & Meta)
• Monitoring conversion rates, cost per lead, and marketing ROI
• Partnering with sales leadership to ensure marketing drives real revenue results
• Identifying opportunities to improve lead quality and campaign performance
• Managing outside vendors or marketing partners when needed
• Reporting on marketing performance and KPIs

What We're Looking For

• 3–7+ years of marketing experience in lead generation, demand generation, or digital marketing
• Experience managing SEO, paid media, or digital marketing campaigns
• Strong understanding of marketing analytics and performance tracking
• Ability to operate independently and own results
• Comfortable working in a fast-paced growth environment

Preferred Experience

• Experience in home services, roofing, remodeling, construction, or local service businesses
• Experience managing Google Business profiles and local SEO
• Experience improving conversion rates and marketing ROI

Compensation

Base Salary: $60,000 – $70,000

Performance bonuses tied to marketing results can bring total compensation to $100,000+.

We believe in rewarding performance and results.

Why This Role is a Great Opportunity

• Direct impact on company growth
• High visibility with leadership
• Opportunity to own and scale marketing in a growing market
• Performance-based compensation structure

About Allstar Services

At Allstar Services, we're redefining the roofing and exterior remodeling industry with fast-paced growth and high-impact opportunities. Backed by Morgan Stanley Capital Partners, we operate a national network of top-performing residential and commercial roofing companies, delivering best-in-class solutions to homeowners and businesses across the U.S.

We're built for momentum and innovation, thriving in a high-energy environment where big moves happen fast. With rapid expansion, evolving projects, and the chance to be part of something scaling at an incredible pace, Allstar Services is where you can gain valuable experience in a dynamic industry.

If you're ready to be part of an industry leader making waves across the country, this is your chance to jump in and make an impact.

Visit allstarservicesnow.com to view our growing list of brands across the US.

Allstar Home Services is an equal opportunity employer.