Business Development Representative

Job Description

Job Description

Company: Hoot Health, Inc. Location: Millstone, NJ (Hybrid) Department: Growth / Sales Reports to: Founder & CEO Type: Full-time

About Hoot

Hoot is a physician-led patient education and adherence platform. We help doctors do something prescriptions alone can't: get patients to actually start, and stay on, the treatments that are right for them.

The company was founded by Bob Miglani (23 years at Pfizer) and Dr. Shefali Miglani, a practicing optometrist who watched too many of her own patients walk out the door without acting on a clinical recommendation. Hoot grew out of that exact problem. Today our platform delivers doctor-branded video and messaging over SMS, email, and RCS to close the gap between the moment a treatment is recommended and the moment a patient decides to act on it.

We work with individual practices, MSOs and DSOs, health systems, and pharmaceutical companies. Our belief is simple: the physician's voice is the most powerful behavior-change asset in medicine, and we're building the platform that puts it to work.

The Role

We're looking for a Business Development Representative to open doors at our highest-value accounts. You'll go after the big opportunities — MSOs and DSOs, health systems, large specialty groups, and pharmaceutical companies — using the phone and outbound marketing to find the right decision-makers, earn their interest, and book qualified appointments for our CEO and leadership to pitch and close.

This is a hunter's role. You won't be carrying small deals across the line; you'll be the tip of the spear, generating the high-value conversations that turn into Hoot's biggest partnerships. If you love the chase, work the phones relentlessly, and know how to get a busy executive to say yes to a meeting, this is your seat.

What You'll Do

• Make a high volume of outbound calls into high-value targets — MSOs/DSOs, health systems, large specialty groups, and pharmaceutical companies — getting past gatekeepers to the executives and decision-makers who matter.
• Run outbound marketing campaigns (email sequences, LinkedIn outreach) that work hand-in-hand with your calling to open conversations and stay top of mind.
• Research and prioritize the accounts worth chasing, and map the right contacts inside each one.
• Qualify interest and book appointments for the CEO and leadership to pitch and close — your job is to set up clean, well-briefed meetings with real opportunities.
• Hand off every meeting with the context leadership needs to win: who they're meeting, what the prospect cares about, and why now.
• Manage your pipeline in HubSpot — keeping lifecycle stages, lead status, notes, and next steps current so nothing slips.
• Hit your activity targets (dials, conversations) and your number for qualified appointments booked.
• Tailor your pitch to the audience: a 50-location DSO, a health system, and a pharma brand team each hear it differently, and you'll learn all three.
• Track what's working in your outreach and continuously sharpen your approach.
• Stay current on the eye care, orthopedic, and pharmaceutical landscapes so your outreach is relevant and credible.

What We're Looking For

Required

• 1–3 years in business development, sales development (BDR/SDR), or a comparable outbound prospecting role.
• Comfortable and confident on the phone — you can cold call, handle a gatekeeper, and get a busy decision-maker to agree to a meeting.
• Experience with outbound marketing tactics — email sequencing, LinkedIn outreach, and multi-touch campaigns.
• A track record of hitting activity targets and booking qualified meetings.
• Hands-on experience with a CRM (HubSpot strongly preferred) and a habit of keeping your pipeline clean.
• Self-starter who thrives with a number and ownership, in a startup where the playbook is still being written.
• Genuine curiosity about healthcare, medicine, and how patients make decisions.

Preferred

• Experience prospecting into healthcare practices, MSOs/DSOs, health systems, or pharmaceutical companies.
• Familiarity with sales engagement and prospecting tools (dialers, sequences, LinkedIn Sales Navigator, enrichment platforms).
• Comfort selling a higher-value, multi-stakeholder deal where the goal is the meeting, not the close.
• Background or coursework in life sciences, public health, marketing, or business.

What Success Looks Like

• First 30 days: You know our products, our high-value buyers, and our story cold. You're on the phones every day and running outbound campaigns against a target account list.
• First 90 days: You're consistently hitting your activity targets and booking qualified appointments that leadership can pitch, and your HubSpot pipeline is accurate.
• First 6 months: You're reliably feeding leadership a steady flow of high-value meetings, several of which have converted to real opportunities, and you own your target list end to end.

Why Hoot

• Work directly with founders who bring 20+ years of pharma, clinical, and patient-experience expertise — and learn how the big deals get closed.
• A mission you can feel good about: helping patients actually get the care their doctors recommend.
• Real ownership and a clear runway — early-stage company, growing market, room to grow into an account executive or partnerships role.
• A product with proof: practices and pharma teams alike are seeing the difference the physician's voice makes, which makes the phones easier to work.

Compensation & Benefits

Competitive base salary plus uncapped commission tied to qualified appointments and the deals they produce, with on-target earnings (OTE) discussed during the interview process.