Brand Alliance - Manager Brand Alliances Solutions and Insights

Manager, Brand Alliances Solutions & Insights

The Manager of Solutions & Insights serves as the commercial strategy, sales enablement, and partnership development function for the Brand Alliances department. This role will translate insights, inventory, partner objectives, and market trends into customized partnership solutions, revenue platforms, go-to-market materials, and partner-facing strategies. This role will have a focus on 1) supporting the Business Development team by utilizing data and insights to create compelling sales solutions and go-to-market presentations to drive new revenue and expand commercial inventory and 2) supporting the Brand Alliance Marketing team by leading impactful recaps and identifying upsell opportunities to continuously elevate the level of service offered by our team.

Essential Duties and Responsibilities

• Develop strategic partnership narratives that connect prospective partners' business objectives with Orlando City SC and Orlando Pride's audience, brand, and fan experiences, translating complex sponsorship opportunities into clear, compelling stories that demonstrate mutual value and illustrate how each recommendation supports the partner's business objectives.
• Conduct brand research on prospective and existing partners by analyzing current campaigns, product lines, messaging priorities, business objectives, and market trends to develop customized sponsorship concepts and visuals that authentically align with both the partner's identity and the Orlando City SC and Orlando Pride brands.
• Exhibit strong project management skills to manage the asset development process from ideation to execution to ensure consistency and delivery on partner KPI's.
• Attend client meetings as necessary to present relevant data insights and accompanying solutions in support of the sales & renewal process.
• Leverage partnership performance data, audience insights, market intelligence, and industry trends to develop strategic recommendations that strengthen sponsorship proposals, partnership recaps, and future sales opportunities.
• Identify and organize market research, category research, competitive analysis, and ongoing sponsorship trends to develop focused brand target lists for the business development team.
• Analyze partnership performance, campaign results, and fan engagement metrics to create impactful recap presentations and generate insights that inform future partnership strategies and creative recommendations.
• Lead the creation of infographics that transform sponsorship metrics, campaign performance, audience insights, and business insights into visually compelling graphics and partner-facing materials.
• Maintain and refresh club overview story presentations, including creating ongoing sales stories and narratives for the Business Development team to utilize in the sales process.
• Collaborate cross-departmentally with teammates in creative, marketing, social/digital, strategy & analytics, community, and operations to identify new revenue-generating inventory, ensure partnership concepts align with strategic objectives and are successfully brought to life.

Qualifications

• Bachelor's degree in sport management, business, marketing, or related fields required.
• Highly motivated individual contributor with cross-functional experience, including technical and strategic knowledge of corporate partnerships. Previous team experience is preferred but not required.
• Minimum 2-3 years in Partnerships and/or Creative Marketing with demonstrated success in media, sport sponsorship, or entertainment fields.
• Organized project manager with ability to effectively manage multiple stakeholders simultaneously.
• Ability to work independently, be self-directed, and demonstrate initiative.
• High level of proficiency in Microsoft Office Suite (PowerPoint, Word, Excel) and Adobe Creative Suite (or Photoshop) for mockups and presentations.
• Experience working in data analysis platforms (Blinkfire, Salesforce, YouGov).
• A team-first collaborator that builds trust in relationships across all business functions.
• Must be strategic in thinking and an effective communicator with polished presentation skills, both verbal and written, with experience creating and delivering recap/sales presentations.
• Thrive in a fast-paced, dynamic environment and be able to work non-traditional hours within a team atmosphere.
• The ability to pass a background screening.
• The ability to attain and maintain Safesport certification.

About Orlando City SC & Orlando Pride

In November 2013, Orlando City Soccer Club was awarded a Major League Soccer (MLS) franchise, becoming the league's 21st franchise. The team began play in March 2015, with 62,510 fans packing the then-Orlando Citrus Bowl for the Club's MLS debut.

The Lions have reached the postseason in five-consecutive seasons (2020-24), qualified for the Concacaf Champions Cup (formerly Concacaf Champions League) in both 2023 and 2024, and reached their first final in 2020 during the MLS is Back Tournament. In 2022, Orlando City won its first championship of its MLS era, lifting the Lamar Hunt U.S. Open Cup trophy, which also marked the first championship by any professional team in the City Beautiful. Prior to its time in MLS, Orlando City boasted a decorated history in the United Soccer League, winning the league's championship in both the 2011 and 2013 seasons.

In October 2015, the Orlando Pride was announced as the 10th team in the National Women's Soccer League (NWSL), bringing professional women's soccer to the state of Florida for the first time. The team began play in April 2016, setting a then-league single-game attendance record in its first-ever home game, with 23,403 fans witnessing the Club's first win.

The Pride feature a star-studded roster of domestic and international talent and, in 2024, brought the first professional major league title to the city of Orlando, with the Club winning the NWSL Championship. The season saw the Pride complete the double, winning both the Championship and the NWSL Shield as the best team in the regular season, capping off a historic campaign that set numerous league records. Former Orlando City defender Seb Hines serves as the team's head coach, not only the first Black head coach in the league, but also the first to win both the Championship and the NWSL Shield, and the 2024 NWSL Coach of the Year.

In 2017, both teams moved into its privately-owned, soccer-specific venue Inter&Co Stadium located in the heart of downtown Orlando.

In July 2021, the Club which includes Orlando City SC, the Orlando Pride, Orlando City B (MLS NEXT Pro) and Inter&Co Stadium was purchased by the Wilf Family, who also own the Minnesota Vikings of the National Football League.

For more information on Orlando City SC and Orlando, visit OrlandoCitySC.com or Orlando-Pride.com.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Orlando City and Orlando Pride will ensure that individuals with disabilities are provided with reasonable accommodation(s) to participate in the job application or interview process and perform critical job functions. Please contact the People and Culture department at View email address on click.appcast.io to let us know the nature of your request and your contact information.