Marketing Manager

Job Details Job Location: LightPath Technologies - Orlando, FL 32826 Position Type: Full Time Education Level: 4 Year Degree Travel Percentage: Negligible Job Shift: First Shift Job Category: Sales LightPath Technologies, Inc. is a leading global provider of precision optics and photonics solutions, serving defense, aerospace, medical, and industrial markets. With decades of expertise and a strong culture of innovation, LightPath designs and manufactures advanced optical components and systems that power some of the world’s most demanding applications. We offer a collaborative, technology-driven environment, opportunities to work on cutting‑edge programs, and a comprehensive benefits package that supports our employees’ health, growth, and work‑life balance. We are currently looking for a Marketing Manager to join our team onsite. The preferred location is our Orlando, FL office but could be located in Plano, TX or Hudson, NH. We offer a 9/80 work schedule and foster a professional, high‑energy culture where employees are empowered to succeed. We are seeking a results‑driven and creative Marketing Manager to lead and execute our marketing strategy across multiple channels. This role is responsible for driving brand awareness, generating qualified leads, and supporting revenue growth through the management of tradeshows, digital marketing, social media, advertising, website optimization, and other key marketing initiatives. Digital Marketing & Social Media Develop and implement social media strategies across platforms (LinkedIn, Facebook, Instagram, etc.) Create and manage engaging content calendars aligned with brand messaging Monitor engagement, respond to inquiries, and build online community presence Analyze performance metrics and optimize campaigns for growth and engagement Advertising & Campaign Management Plan and execute paid advertising campaigns (digital, print, and industry publications) Manage budgets and optimize campaigns for ROI (Google Ads, social ads, etc.) Coordinate with external agencies and media partners as needed Track campaign performance and provide actionable insights Website Management & Content Oversee company website, ensuring content is current, optimized, and user‑friendly Collaborate with internal teams or vendors on SEO, UX, and website enhancements Develop landing pages and conversion‑focused content Monitor website analytics and continuously improve traffic and engagement Brand & Content Development Maintain consistent brand messaging across all marketing channels Develop marketing collateral including brochures, presentations, and case studies Support product launches and promotional initiatives Create compelling content (blogs, email campaigns, newsletters) Marketing Strategy & Analytics Develop and execute integrated marketing plans aligned with business goals Work closely with Sales and BD leadership to drive lead generation and pipeline growth Track KPIs and marketing performance metrics Provide regular reporting and strategic recommendations Tradeshow & Event Marketing Plan, coordinate, and execute all aspects of tradeshows and industry events Manage booth design, logistics, vendor relationships, and promotional materials Collaborate with sales teams to maximize event ROI and lead capture Develop pre‑event, onsite, and post‑event marketing campaigns Track and report on event performance and lead conversion Qualifications Bachelor’s degree in Marketing, Business, Communications, or related field 5+ years of marketing experience (B2B and defense / security experience preferred) Proven experience managing tradeshows and events Strong knowledge of digital marketing, social media, and paid advertising Experience with marketing tools (CRM, marketing automation, analytics platforms) Knowledge, ability and skills Excellent project management and organizational skills Strong written and verbal communication abilities Ability to manage multiple projects in a fast‑paced environment Ability to work with internal stakeholders and external resources at a professional level that builds mutual respect and confidence Able to work independently with little to no supervision Demonstrate attention to detail Manages time well and meets deadlines Work well with others as a team and in a group setting to solve problems Able to utilize the following computer applications: CRM (Salesforce), Microsoft Excel, Powerpoint, Word and Outlook Must be able to read, write, and speak fluently in English Additional Requirements Travel domestically up to 10% of work time Occasionally required walk, stand, use hands/fingers to handle and feel, and reach Regularly required to lift and/or move up to 10 pounds Occasionally required to lift and/or move up to 50 pounds Specific vision ability required by this job includes close vision and color vision #J-18808-Ljbffr