Growth Marketing Manager

The Republic of Tea is a progressive and socially conscious business recognized as a leading purveyor of nearly 400 all-natural premium teas, herbs and gifts. We enrich people's lives through great-tasting teas, education and innovation while championing a "Sip by Sip Rather Than Gulp by Gulp" lifestyle. In keeping with our whimsical identity as an independent Republic, we refer to our employees as Ministers, sales representatives as Ambassadors, consumers as Citizens and our retail partners as Embassies. As a family-owned company, we are dedicated to sharing our prosperity through meaningful philanthropic partnerships and creating opportunities for learning and growth within our TEAm. Join us and become part of a collaborative, purpose-driven culture-where you can grow your career, expand your network, and help lead the tea revolution.

POSITION SUMMARY:

The Republic of Tea is looking for a strategic and results-driven Growth Marketing Manager to lead integrated marketing initiatives that drive Ecommerce growth, customer acquisition, engagement, retention, and revenue performance. In this role, you will help expand brand awareness, deepen customer relationships, and drive measurable business results across multiple marketing channels and customer touchpoints.

In this role, you will develop and execute growth-focused marketing strategies that connect promotional planning, product launches, paid social, affiliate marketing, email and lifecycle marketing, direct mail, and performance analytics into a cohesive customer growth plan. You will partner closely with Ecommerce, Creative, Marketplace teams, and external agency partners to ensure campaigns are strategically planned, effectively executed, measured, and optimized.

The ideal candidate is both a strategic thinker and hands-on marketer who thrives in a fast-paced environment, enjoys cross-functional collaboration, and is passionate about using data, creativity, and customer insights to drive measurable business results.

ESSENTIAL RESPONSIBILITIES:

Campaign Strategy & Marketing Planning

• Own the promotional marketing calendar across The Republic of Tea's Ecommerce business and key growth initiatives.
• Develop seasonal campaign plans that support business goals, product priorities, revenue targets, and customer engagement
• Lead product launch strategy, including channel planning, messaging direction, promotional support, and post-launch review
• Translate business priorities into clear campaign briefs, timelines, deliverables, channel plans, and success metrics
• Partner with Ecommerce, Creative, Digital Marketing, Marketplace, and agency partners to ensure coordinated execution across channels

Promotional Calendar & Ecommerce Growth

• Lead promotional planning, including offer strategy, campaign timing, merchandising themes, and key selling moments
• Partner with Ecommerce to align homepage, landing page, product page, and site merchandising priorities with marketing plans
• Identify opportunities to improve customer journey, conversion, engagement, and repeat purchase behavior
• Ensure marketing plans align with inventory, product availability, merchandising priorities, and business goals

Paid Social & Affiliate Marketing

• Lead paid social strategy in partnership with agency and internal Creative resources
• Define campaign priorities, audience strategy, creative testing direction, and performance goals
• Own affiliate marketing strategy, including partner mix, promotional alignment, program performance, and growth opportunities
• Evaluate paid social and affiliate performance, including revenue, ROAS, acquisition, conversion, commission efficiency, and customer quality

Retention & Lifecycle Marketing

• Lead email strategy, including campaign planning, segmentation, testing, promotional messaging, and performance analysis
• Develop lifecycle marketing strategy to improve customer engagement, repeat purchase, retention, and long-term customer value
• Identify opportunities to improve the customer journey across email, site experience, paid media, post-purchase touchpoints, and SMS/MMS where applicable
• Partner with Digital Marketing and Creative resources to ensure retention campaigns are well-planned, brand-right, and performance-informed

Direct Mail & Catalogue Strategy

• Own quarterly direct mail and catalogue strategy, planning, and execution in partnership with internal teams and external partners
• Develop catalogue themes, timing, circulation priorities, promotional alignment, and performance objectives
• Partner with Creative, Ecommerce, and agency/vendor partners to ensure catalogue content, offers, product priorities, and digital support are aligned
• Review catalogue performance and apply learnings to future direct mail, promotional, and Ecommerce strategies

Agency & Vendor Management

• Serve as day-to-day lead for assigned growth marketing agency and vendor relationships, including paid social, affiliate, direct mail, and related performance partners
• Manage agency priorities, communication cadence, deliverables, reporting standards, and performance expectations
• Ensure external partners are aligned with business goals, campaign priorities, budget expectations, brand standards, and performance objectives

Cross-Functional Collaboration

• Partner with Ecommerce, Creative, Digital Marketing, Marketplace, and Commerce teams to ensure campaigns are clearly planned and effectively executed
• Provide clear direction to Creative partners on campaign needs, paid social testing priorities, email assets, promotional messaging, catalogue needs, and lifecycle content
• Serve as a collaborative leader who aligns teams around shared goals, improves visibility across projects, and drives accountability for results.

Perform other duties as assigned.

BASIC QUALIFICATIONS:

• Bachelor's degree in Marketing, Business, Communications, Ecommerce, or equivalent experience
• 5-8 years of progressive marketing experience, preferably in Ecommerce, growth marketing, retention marketing, digital marketing, direct mail, or consumer products
• Experience developing and executing integrated marketing campaigns that drive measurable business results
• Experience managing promotional calendars, product launch plans, seasonal campaigns, and cross-channel marketing initiatives
• Strong understanding of Ecommerce marketing, paid social, email marketing, affiliate marketing, direct mail, customer journey optimization, and retention strategy
• Experience using performance data to evaluate campaign results, identify opportunities, and make recommendations
• Experience working with external agencies, vendors, or platform partners
• Strong project management skills with the ability to organize priorities, timelines, deliverables, and cross-functional inputs
• Excellent written and verbal communication skills

PREFERRED QUALIFICATIONS:

• Experience in CPG, food & beverage, specialty retail, premium lifestyle, wellness, or direct-to-consumer Ecommerce
• Experience with Klaviyo, GA4, Ecommerce platforms (Shopify), affiliate platforms, paid social platforms (Meta, TikTok), direct mail/catalogue programs, and reporting tools
• Experience with customer segmentation, lifecycle marketing, retention analysis, attribution, forecasting, and promotional performance analysis
• Familiarity with A/B testing, conversion rate optimization, landing page strategy, and Ecommerce merchandising principles
• Experience working with both internal creative teams and external marketing agencies

COMPETENCIES

• Hands-On Execution - Balances strategic thinking with tactical execution and consistently delivers results.
• Growth Mindset - Focuses on driving customer acquisition, retention, engagement, and sustainable revenue growth.
• Agency & Vendor Management - Sets clear direction, manages deliverables, and holds partners accountable
• Strategic Planning - Turns business goals into actionable campaigns, calendars, and channel plans
• Data-Driven Decision Making - Uses performance data, attribution, testing, and forecasting to guide decisions
• Customer Journey Focus - Understands customer behavior and identifies opportunities to enhance the experience from awareness through loyalty.
• Project Ownership - Manages priorities, timelines, details, and stakeholders effectively
• Cross-Functional Collaboration - Partners well with Ecommerce, Creative, Digital Marketing, Marketplace, and agencies
• Communication - Clearly shares strategy, briefs, timelines, results, risks, and recommendations

The Republic of Tea is an Equal Opportunity Employer