Marketing Program Manager

Job Summary Responsible for developing, implementing, and optimizing integrated marketing campaigns that drive awareness, engagement, and growth across the organization’s services lines, products, and brands. Serves as the strategic connector between business objectives, consumer insight, and channel activation by ensuring campaigns are insight‑driven, well‑orchestrated, and effectively brought to market across paid, owned, and shared channels. Partners with service line leaders, communications, digital, brand, and internal and external partners, this role translates strategy into action, overseeing end‑to‑end campaign planning, activation, and performance measurement to support access, volume growth, and brand strength while localizing across regions and audiences. Job Responsibilities and Requirements PRIMARY RESPONSIBILITIES Leads the development of multi‑channel campaign strategies that support system, regional, and service line priorities, including clinical growth initiatives, access efforts, and brand programs. Translates business goals and consumer insights into clear campaign objectives, messaging frameworks, and activation plans that reflect brand standards, clinical priorities, market needs, and regulatory requirements. Collaborates with performance, CRM, and insights teams to incorporate audience segmentation, journey mapping, and data‑informed forecasting into campaign planning. Oversees end‑to‑end campaign activation across paid media, digital, CRM, social, web, experiential, and partner channels, coordinating closely with internal teams and external agencies to ensure cohesive implementation. Manages campaign timelines, workflows, and deliverables to ensure campaigns launch as planned and reflect accurate, consistent execution across channels and markets. Monitors campaign performance through continuous analysis and recommends refinements that support improved engagement, effectiveness, and return on marketing investment. Develops post‑campaign reporting and insights that inform future strategies, elevate learnings, and clearly demonstrate impact for stakeholders and leaders. Serves as a strategic marketing advisor to service line, regional, and operational leaders, offering guidance that aligns marketing activity with organizational goals and consumer experience priorities. Collaborates with communications, digital experience, and operational partners to ensure campaigns are thoughtfully integrated with broader initiatives and support a connected, seamless experience for consumers. Leads campaign planning discussions with clarity and care, balancing strategic considerations with practical execution needs to support successful outcomes. Performs other duties as assigned. EDUCATION Bachelor’s degree in marketing, communications, or business EXPERIENCE Seven years’ experience PHYSICAL REQUIREMENTS Frequent lifting/carrying and pushing/pulling objects weighing 0-25 lbs. Frequent sitting, standing, walking, reaching and repetitive foot/leg and hand/arm movements. Frequent use of vision and depth perception for distances near (20 inches or less) and far (20 feet or more) and to identify and distinguish colors. Frequent use of hearing and speech to share information through oral communication. Ability to hear alarms, malfunctioning machinery, etc. Frequent keyboard use/data entry. Occasional bending, stooping, kneeling, squatting, twisting and gripping. Occasional lifting/carrying and pushing/pulling objects weighing 25-50 lbs. Rare climbing. REQUIRED PROFESSIONAL LICENSE AND/OR CERTIFICATIONS None Work Shift Day Shift (United States of America) Job Type Employee Department View phone number on click.appcast.io Marketing and Communications Staff Scheduled Weekly Hours 40 Benefits SSM Health values our exceptional employees by offering a comprehensive benefits package to fit their needs. Paid Parental Leave : we offer eligible team members one week of paid parental leave for newborns or newly adopted children (pro-rated based on FTE). Flexible Payment Options : our voluntary benefit offered through DailyPay offers eligible hourly team members instant access to their earned, unpaid base pay (fees may apply) before payday. Upfront Tuition Coverage : we provide upfront tuition coverage through FlexPath Funded for eligible team members. Explore All Benefits ( SSM Health is an equal opportunity employer. SSM Health does not discriminate on the basis of race, color, religion, national origin, age, disability, sex, sexual orientation, gender identity, pregnancy, veteran status, or any other characteristic protected by applicable law. Click here to learn more. ( #J-18808-Ljbffr