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Paid Media Specialist

MaaS by CodeSM

Plan, launch, and scale paid campaigns across Meta and Google. Own the targeting, the tracking, and the ROAS for a portfolio of client accounts. As a Paid Media Specialist at MaaS by CodeSM, you own paid acquisition for a portfolio of growing brands. You build the campaign architecture, set the targeting and bidding strategy, partner with creative on the testing roadmap, and — critically — you own the measurement layer so every dollar is tracked and accountable. Meta and Google are your home turf; GA4, conversion pixels, the Conversions API, and clean attribution are how you prove the work. What you'll do Plan, launch, and optimize paid campaigns across Meta (Advantage+, prospecting, retargeting) and Google (Search, Performance Max, Demand Gen, YouTube) Own account structure, audience strategy, bidding, and budget pacing across a portfolio of clients Build and maintain the measurement layer: GA4, Meta Pixel + Conversions API, Google Ads conversion tracking, enhanced conversions, and server-side tagging Implement and QA conversion pixels, events, and UTM frameworks so attribution is clean and trustworthy Run a structured creative-testing roadmap with designers and video editors — hooks, angles, and formats Report on ROAS, CAC, CPL, and pipeline impact — and translate the numbers into the next move Manage budgets responsibly and forecast spend, results, and scaling opportunities Stay ahead of platform changes (privacy, signal loss, new ad products) and adapt the playbook Who you are 3+ years hands-on managing Meta Ads and Google Ads with direct budget ownership Deep with GA4 — you can build conversions, explorations, and audiences, not just read a dashboard You understand conversion tracking end to end: Meta Pixel, Conversions API, Google tags, enhanced conversions, server-side GTM Strong analytical mindset — you make decisions from data, not vibes Reliable async communicator who can explain performance to non-technical clients Native-level English with crisp written communication Nice to have Google Ads and/or Meta Blueprint certifications Experience with TikTok Ads, LinkedIn Ads, or Apple Search Ads Server-side tracking (GTM server, Stape) and Conversions API implementation experience Looker Studio or comparable dashboarding for client reporting Background in e-commerce, lead-gen, or local-service funnels Success in this role looks like Every client account has clean, verified conversion tracking you can trust ROAS and CAC trend in the right direction quarter over quarter Creative testing is constant and structured, not ad hoc Clients understand exactly what their spend is producing Budgets are paced and forecast accurately, with no surprises What we offer Fully remote — work from anywhere in the US, Canada, or Mexico Competitive base compensation plus performance bonus tied to account results Benefits and PTO appropriate to your country Real budget responsibility across diverse industries from day one #J-18808-Ljbffr MaaS by CodeSM

Vacancy posted 4 days ago
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