VP, Growth (Nashville)

We are hiring a VP of Growth to build and scale Asurion’s growth team and engine from the ground up. Asurion services have a tremendous reach of over 200 million subscribers, and we are at the infliction of redefining our growth strategies as Asurion evolves from a device protection provider into the lifecycle technology care platform for connected home.This leader will define and operationalize how Asurion acquires, monetizes, and retains customers across the entire lifecycle embedded in digital, retail, tech support, and partner channels. You will build a new growth function within the product organization and partner closely with commercial leadership, call-center and field operations leadership, and broader product development organization, turning everyday customer interactions into compounding growth opportunities.What You’ll DoDefine and operationalize Asurion's first unified growth strategy spanning acquisition, monetization, and retention across the full customer lifecycleEstablish a unified, data-driven growth model across products, channels, and customer touchpoints, including emerging ones such as Answer Engine OptimizationBuild, maintain and execute on a growth roadmap that is based on experimentation and A/B testing, leaning heavily on the scalable efficiencies of new AI tools and capabilitiesPartner with product teams to integrate growth directly into customer-facing experiences (e.g., Asurion Tech Care application, Asurion.com and voice/bot customer engagement surfaces)Drive upsell and cross-sell performance — including freemium-to-paid conversion, single-device to household expansion, and premium tier upgradeLead growth programs across existing partner channels, closely partnering with the channel leaders, commercial teams, and pricing function.Design lifecycle engagement strategies across onboarding, value delivery, and retentionBuild a culture and infrastructure for rapid experimentation (A/B testing, iteration loops)Use data and insights to continuously improve growth performance and unit economicsHire and develop a high-performing growth team across product, analytics, and lifecycle disciplinesDefine operating models and cross-functional ways of workingWho You Are12+ years in growth, product, or digital roles — including 5+ years leading growth functions at meaningful scale in subscription or recurring revenue businessesDeep experience with product-led growth, lifecycle management, and monetization strategies, subscription and membership modelsB2B2C operating experience — understanding how to drive consumer outcomes through and alongside enterprise partner channelsBuilder mentality — energized by ambiguity, capable of moving at speed without complete information, skilled at making decisions with imperfect dataCross-functional integrator — able to operate as a genuine partner to Product, Engineering, Data, Client Success, Commercial and OperationsStrong hiring instinct — knows how to build a multi-disciplinary team, sequence headcount for maximum early impact, and develop people into senior rolesHands-on experience with newly evolving AI-tooling and capabilities for growth playbooksProven ability to operate in complex, cross-functional environments and influence without direct ownershipComfortable operating at both strategic and executional levelsWhat Success Looks LikeGrowth becomes a core, systematized capability embedded across Asurion’s products and experiencesMeasurable improvements in customer acquisition and conversion, product attach rates and monetization, retention and lifetime valueNew growth channels and segments contribute meaningfully to revenueA high-performing growth team and operating model is establishedJob SummaryJob number: ASU0020452Profession: Product & Engineering