Director of Sales

Director of Sales leads and develops strategic sales plans and drives revenue growth while managing client relationships and coordinating with hotel departments. Responsibilities Manage and create sales goals to meet revenue targets. Develop and implement sales strategies to grow the hotel's customer base and increase revenue. Build and maintain relationships with potential clients, including corporate clients, event planners, and travel agencies. Collaborate with other departments to ensure a cohesive approach to sales and service. Analyze market trends, identify new markets and opportunities, and create plans to capitalize on them. Create and maintain sales reports to track performance and progress toward goals. Attend industry conferences and events to network and gather information about the latest trends and strategies. Manage the hotel's pricing strategy and negotiate contracts with clients to ensure maximum profitability. Provide exceptional customer service to clients and address their needs and concerns in a timely and professional manner. Full SMERF Market Ownership Proactively develop and grow the SMERF segment. Identify new demand generators and build long-term partnerships. Maintain relationships with civic groups, schools, religious organizations, and fraternal groups. Represent the hotel at networking events, trade shows, and community functions. Maintain competitive market intelligence and adjust sales strategies accordingly. Revenue & Sales Activity Make consistent outside and inside sales calls. Implement approved sales plans and develop innovative sales strategies. Maintain accurate documentation and sales activity reports. Conduct follow-up calls with in-house guests, group leaders, and planners to generate future business. Maintain competitive analysis statistical information. Essential Behavior Expectations Customer Service – Demonstrates urgency, professionalism, and creativity in exceeding guest expectations. Communication – Actively listens, communicates clearly, and collaborates effectively to solve problems. Problem Solving – Recognizes challenges quickly and develops thoughtful, solution-oriented responses. Leadership – Positively represents company vision, inspires accountability, adapts to change, and handles performance issues professionally. Multi-Tasking – Thrives in a fast-paced environment with strong energy and organization. Quality & Organization – Detail-oriented, punctual, disciplined, and committed to excellence. Qualifications Proven sales experience, meeting or exceeding targets. Previous experience as a sales manager (preferably in the hospitality industry). Ability to communicate, present and influence all levels of the organization. Proven ability to drive the sales process from plan to close. Proven ability to position products against competitors. Excellent listening, negotiation and presentation skills. Excellent verbal and written communications skills. BA/BS degree or equivalent. Strong organizational, negotiation, and time management skills. Ability to work independently while contributing to a high-performing team. Prior hotel sales and/or convention services experience preferred. Job Type Full-time Benefits Dental insurance Employee discount Health insurance Paid time off Vision insurance Work Location In person #J-18808-Ljbffr Fairfield by Marriott Wilkes-Barre