Social Media and Influencer Manager

Role Description

We're looking for a Social Media & Influencer Manager to own and grow our organic brand presence across our core social channels while building and managing a best-in-class influencer program. You'll be equal parts community manager, content thinker, and relationship builder—managing our day-to-day social presence on Instagram, LinkedIn, TikTok, and X, while also sourcing, onboarding, and managing influencer partnerships that fuel both our organic and paid media programs. To do this well, you'll need to become a genuine expert in solopreneurs and how Collective solves their pain points.

What you'll do:

• Social Media Management
  • Own day-to-day management of Collective's organic social channels (Instagram, LinkedIn, TikTok, X), including content scheduling, posting, and platform-specific optimizations with a goal of publishing 1-2 high-quality posts per day across channels.
  • Develop and execute a bold, forward-thinking organic content strategy that pushes creative boundaries, establishes Collective as a thought leader in the solopreneur space, and drives audience growth, customer acquisition, and community building.
  • Own the social content calendar—planning content weeks in advance to ensure a cohesive narrative across platforms that aligns with broader company goals, upcoming campaigns, and key industry dates—while staying agile enough to jump on trends, breaking news, or cultural moments before they pass.
  • Build and nurture online communities that strengthen our movement, drive brand loyalty, and convert audience members into customers.
  • Maintain a consistent visual style and raise the bar on content quality across all channels—setting a standard that stands out in the feed.
  • Monitor and engage with comments across all social channels—responding to questions, flagging important conversations, and maintaining a positive and on-brand community experience.
• Influencer Program
  • Source and prospect new influencer talent aligned with Collective's brand and target audience, managing a roster of up to 30 influencers.
  • Lead outreach, rate negotiation, and contracting for new and existing influencer partnerships.
  • Onboard new influencers and serve as their primary point of contact, ensuring they have the creative context and brand knowledge to produce great content.
  • Provide clear creative direction and ongoing feedback to ensure influencer content meets our quality bar and resonates with our audience.
  • Deliver sourced creator content and talent recommendations to the paid media team for amplification, acting as the bridge between the influencer program and paid channels.
• Content Creation
  • Collaborate with Collective team members, executives, and subject matter experts to support the creation of engaging social-first content.
  • Be comfortable in front of the camera when the situation calls for it, and able to help bring out authentic performances from non-professional talent.
  • Collaborate with members, influencers, and other experts to continuously improve content quality and relevance.
• Performance & Optimization
  • Own and report on core KPIs including audience growth, engagement, and the influencer program's contribution to content pipeline.
  • Conduct regular competitive analysis and channel audits to identify opportunities and inform strategic pivots.
  • Use data insights to continuously optimize content performance, testing new formats and approaches.
  • Stay ahead of platform algorithm changes, content trends, and influencer marketing best practices.

Qualifications

• 2-4+ years of experience in social media management, influencer marketing, or a related content role.
• Hands-on experience managing organic social channels with a track record of growing audiences and driving engagement.
• Experience sourcing, negotiating with, and managing influencer or creator relationships—comfortable owning the full lifecycle from prospecting to posting.
• Strong creative instincts with an eye for what makes content perform on each platform.
• Comfortable in front of the camera and able to provide effective creative direction to others.
• Highly organized and able to manage multiple creator relationships and content workstreams simultaneously.
• Strong communicator and relationship builder—influencers will enjoy working with you.
• Scrappy and resourceful; able to move quickly without needing a large team or budget behind you.
• Data-driven and analytically fluent—comfortable pulling performance data across platforms, building reports, and translating insights into clear content decisions.
• Genuine curiosity about and empathy for the self-employed and independent worker community.

Benefits

• Remote-Friendly Environment: Flexibility to work from home while staying connected to the team. Open to remote candidates within the U.S., but Bay Area-based employees follow a hybrid schedule.
• Health & Wellness: $200 quarterly reimbursement to support your well-being.
• Fresh Lunch: Provided on in-office days for those in a hybrid schedule.
• Commuter Support: $150 monthly reimbursement for transit expenses for those in a hybrid schedule.
• Time Off: Flexible PTO plus 14 company holidays.
• Comprehensive Coverage: 100% medical, dental, and vision for employees; 75% coverage for dependents.
• Parental Leave: 16 weeks fully paid.
• Retirement & Ownership: 401k plan plus an equity package.
• Team Connection: Quarterly virtual events and an annual in-person summit.