Paid Search Manager

Overview Teamwork makes the stream work. Roku is changing how the world watches TV. Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we aim to power every television in the world. We connect consumers to the content they love, enable publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable—and valued—contribution. We're a fast-growing public company where no one is a bystander. You will have the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the Team This role will be working with our Frndly TV team in Denver, Colorado. We’re a fast-growing player in the streaming television industry, bringing innovative and engaging content experiences to audiences everywhere. We have a shared drive to succeed and strive to WIN. We are CURIOUS, constantly learning and tackling projects in a creative and unique manner. We approach challenges with INTEGRITY and as a TEAM, and celebrate our joint success. Every day we are NIMBLE in our fast-moving environment, embracing the amazing changes coming our way! We value self-starters who take initiative and show a strong drive for success. We offer an exciting and challenging work environment where you can thrive and grow with a team of experienced professionals who share your passion. If you are a highly motivated individual who is passionate about driving growth, we would love to hear from you. About the Role We’re seeking an experienced Paid Search Manager to lead our SEM and CPC strategy across major platforms, driving acquisition and engagement for our streaming services. This role will oversee large-scale campaign management, forecasting, optimization, and performance analysis to deliver measurable business growth. The estimated annual salary for this position is between $108,000 - $121,000 base annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. What you’ll be doing Develop and manage high-performing paid search campaigns with large budgets across Google Ads, Bing, and other major platforms. Forecast, analyze, and optimize campaign performance to achieve cost-efficiency and growth goals at scale. Collaborate closely with cross-functional teams to align paid media efforts with broader marketing and brand initiatives. Manage agency relationships and/or internal team members to ensure flawless campaign execution. Stay on the cutting edge of SEM best practices, testing frameworks, and emerging technologies to drive innovation. Present campaign performance insights and strategic recommendations to leadership. We’re excited if you have 5+ years of hands-on SEM/CPC management experience in a high-growth or performance-driven environment. Proven ability to manage large, complex budgets and deliver measurable ROI. Deep expertise in Google Ads, Bing Ads, and performance tracking/analytics tools. Strong quantitative, analytical, and strategic thinking skills. Experience managing teams or external agencies with a focus on collaboration and accountability. Excellent communication and presentation skills. A passion for the streaming or digital entertainment industry and the excitement of a startup environment. Our Hybrid Work Approach Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work, except for employees whose roles require in-office presence five days a week or who are in offices with a five-day in-office policy. Benefits Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness resources. Local benefits may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off in accordance with local leave policies and other personal needs. Not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter. Accommodations Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to View email address on click.appcast.io. The Roku Culture Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company\'s success rather than their own. We value people who are easy to work with, have a sense of humor, and keep egos in check. We believe a smaller team of highly talented people can achieve more with less cost than a larger, less-talented group. We are independent thinkers with big ideas who act boldly, move fast, and accomplish extraordinary things through collaboration and trust. Roku has been changing how the world watches TV since 2002. To learn more about Roku, our global footprint, and how we\'ve grown, visit By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku\'s Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. 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