Paid Media Specialist

Paid Media Specialist (Google & Meta Ads) Position Overview We are seeking a highly motivated, results-driven Paid Media Specialist to join our team. This role focuses heavily on designing, launching, and optimizing high-performing PPC and paid social campaigns, with a primary emphasis on Google Ads and Meta Ads . Beyond traditional channels, you will help spearhead the future of our digital footprint by researching and testing emerging AI advertising landscapes, including ChatGPT/OpenAI ad experiences and other cutting-edge AI formats. We are looking for someone with a relentless work ethic , a proactive "figure-it-out" attitude, and a passion for data-driven growth. If you are a self-starter who thrives on ownership and continuous improvement, you’ll fit right in. Key Responsibilities Campaign Management: Plan, build, launch, and optimize paid search and paid social campaigns across Google Ads (Search, Performance Max, Display) and Meta Ads (Facebook & Instagram). AI & Innovation Research: Proactively research, strategize, and prepare for future ad experiences within ChatGPT, AI search engines, and other emerging AI-driven media formats . Cross-Channel Support: Oversee and execute complementary lead generation efforts, including email marketing and text automated follow-up, and CRM-driven outreach and projects. Client Collaboration: Confidently participate in client-facing meetings to understand business goals, pitch paid media strategies, and clearly articulate performance metrics. Data Analysis: Track, analyze, and report on critical KPIs (CPA, CPC, etc.) to ensure all campaigns hit or exceed performance objectives. Team Collaboration: Partner with creative and internal teams to test new ad copy, hooks, and landing pages to maximize ROI. Qualifications & Core Skills Core Expertise: Proven track record managing profitable, scalable campaigns natively within Google Ads (PPC) and Meta Business Suite . Unmatched Work Ethic: A self-motivated, proactive, and solution-driven mindset. You don’t just watch campaigns run; you actively hunt for optimization opportunities. Analytical Mindset: Deeply data-driven with the ability to analyze complex datasets and translate them into actionable strategy adjustments. Communication Skills: Strong presentation and relationship-building skills, built on transparency, trust, and a commitment to helping clients succeed. Organization: Exceptionally organized, detail-oriented, and capable of managing multiple campaign budgets simultaneously. Adaptability: A forward-thinking marketing approach, with a genuine curiosity for how AI is reshaping the paid media landscape. Preferred Experience Prior experience in a dedicated Paid Media or Digital Marketing role with direct budget ownership. Familiarity or direct experience incorporating AI tools into workflow efficiency or ad copywriting. Experience in both B2B and B2C lead generation frameworks. Familiarity with marketing automation, advanced conversion tracking (Google Tag Manager, Meta Pixel, Conversions API), and Monday.com . Base Salary: $60,000 - 65,000 per year (depending on experience). Competitive growth opportunities and weekly payroll. 401(k) + match after 1 year. Unlimited paid time off (PTO). Comprehensive health, dental, and vision insurance. Fully stocked office with snacks and a relaxing outdoor patio. Quarterly team-building events and bi-weekly catered lunches. A supportive, high-energy, and collaborative company culture. #J-18808-Ljbffr