Marketing Operations Lead

Why This Role Matters We are looking for a Marketing Operations Lead to support the strategic planning and execution of omnichannel marketing campaigns using advanced marketing technology platforms, with a focus on paying user acquisition, engagement, retention, and upselling. This role will serve as a key member of the marketing operations function, working closely with internal cross‑functional teams, including engineering, product, and analytics. Key Qualities Motivated to support and influence subscription marketing strategies, affecting customer behavior through acquisition and retention campaigns. Comfortable translating business needs into technical solutions, leveraging marketing platforms, APIs, and data pipelines. Strong collaborator in cross‑functional environments, partnering with Engineering, Product, and Analytics to ensure reliable data flow and system integrations. Analytical mindset, using data validation, testing, and insights to improve campaign performance and system efficiency. Interested in building AI‑driven workflows that automate repetitive tasks, enable self‑service campaign execution, and support real‑time personalization and decisioning. Energetic in solving complex problems and continuously improving systems, collaborating with technical teams to enhance scalability and reliability of marketing operations. How You’ll Support the Mission Provide operational support to the B2C and B2B Subscriptions teams, working closely with internal technical teams across Engineering, Product, and Analytics. Assist in development, QA, and deployment of omnichannel campaigns, including validating test scenarios, debugging payloads, and ensuring accuracy across conditional logic, edge cases, and dynamic content. Work with real‑time and batch data flows, including APIs, webhooks, and content feeds, to test, troubleshoot, and validate event data and ensure proper ingestion into marketing systems. Inspect and manipulate JSON payloads to verify data integrity, support dynamic personalization, and troubleshoot issues across campaign workflows and integrations. Help build and maintain audience segments, data pipelines, custom events, user attributes, and conversion tracking in Iterable, collaborating with Product, Engineering and Analytics teams. Create and maintain documentation and training materials to support the Subscriptions team in using marketing technology platforms and tools. Serve as a key point of contact for the Subscriptions team, providing guidance on best practices for using Iterable and creating omnichannel marketing campaigns. Act as a strategic and systems‑oriented partner to marketing teams, ensuring best practices in campaign setup, data usage, and overall marketing technology operations. The Skills and Experience You Bring 3–4 years of experience in marketing operations, marketing automation, or marketing technology roles with exposure to system integrations and campaign execution pipelines. Hands‑on experience with omnichannel marketing platforms (Iterable, Braze, SFMC, ActionIQ, or similar). Familiarity with RESTful APIs, webhook configurations, and data integration patterns, including working with JSON payloads, API authentication, and real‑time/batch data feeds. Strong understanding of data structures and formats, including JSON, with experience manipulating dynamic content using templating languages such as Handlebars or Liquid. Working knowledge of HTML/CSS for email and frontend rendering. SQL experience is a plus. Basic to intermediate SQL experience for querying and validating marketing and customer data. Experience with customer data platforms (CDPs), event tracking frameworks, and identity resolution, as well as implementing segmentation strategies and marketing attribution models. Interest in emerging technologies, including AI/ML applications in marketing such as predictive modeling, recommendation systems, and NLP‑driven personalization. Compensation and Benefits Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey. Competitive medical, dental and vision coverage Company‑paid pension and 401(k) match Three weeks of vacation and up to three weeks of paid sick leave Nine paid holidays and two personal days 20 weeks paid parental leave for any new parent Robust mental health resources Backup care and caregiver concierge services Gender affirming services Pet insurance Free Post digital subscription Leadership and career development programs Salary range: $85,100 - $127,700 Annual. The actual salary within this range will depend on individual skills, experience, and qualifications. The position may be eligible for a bonus or incentive program. #J-18808-Ljbffr