eCommerce Marketing Specialist

Ecommerce Marketing SpecialistThe Ecommerce Marketing Specialist will be onsite and located in Houston, TX and will oversee all digital campaigns aimed at increasing traffic and conversions on both of our Ecommerce websites. They will be responsible for optimizing the customer journey daily to improve the overall customer experience including engagement rates, retention, acquisition and AOV.Essential FunctionsImplement and optimize on site content and technical attributes to ensure strong SEO presence on the SERPsDevelop, execute and optimize paid search & Google Merchant Center campaigns to provide Google presence where SEO gaps existCreation of a digital content calendar ensuring digital marketing campaigns meet Ecommerce KPIs weekly, monthly and annuallyManage social media channels (Meta, Instagram & You Tube) ensuring frequency, content, traffic and CVR meet the targets providedOversee email marketing campaigns to provide better engagement rates, increase CVR and provide a profile center with a clear segmentation strategyPartner with our SEO and Paid Media agencies to ensure an integrated digital marketing strategy that achieves required traffic, CVR and acquisition goalsStrong focus on site content that moves the needle in being indexed by key AI platforms to drive incremental trafficWork with key stakeholders to create an annual promotional calendar that focuses on the assortment and events that drive incremental revenueQualificationsBachelor's Degree in Business, Marketing or a related field5+ years SEO, AI & digital marketing experience with emphasis on Ecommerce & omni-channelStart up experience with the ability to move fast, develop traffic strategies from the ground up and execute at a high levelStrong understanding of DXPs, Ecommerce platforms, omnichannel and customer journeysExcellent analytical, content creation, organizational and collaboration skillsExpertise in GA4, GSC, GMC, Google Ads, GTM, SEM Rush, Hubspot, Meta, Instagram, YouTube, Screaming Frog, ChatGPT and other AI platforms desired