Director Account Marketing, Anti-Infectives (Philadelphia)

Are you looking for a challenging commercial role that allows you to influence a broad range of global leaders and helping to shape regional marketing solutions? If so, this Product Brand Management Director role could be an exciting opportunity to consider.GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver 40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.As the Account Marketing lead for Anti-infectives, you will develop and lead professional strategies across both hospital and outpatient customer channels, reporting to the Sr. Director of Marketing (Brand Lead), Anti-Infectives. Responsibilities include developing and executing launch plans that address both account enablement and access challenges as well as traditional HCP promotion. You will lead a team of product managers and a matrix environment of cross-functional stakeholders. This role also has a strong market access focus requiring knowledge of how to bring products to market in complex operational environments.This is a highly visible and strategically important role for GSK. We are looking for an inspiring commercial leader who can own the account marketing strategy across multiple channels while seamlessly interacting with Senior Stakeholders across the US, Global and external market.This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the followingCraft account enablement strategy and execution including hospital access and discharge channelOwn strategy and execution of professional marketing plans across both hospital and urology channelsDefining customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix Oversee training and capability building for account field teamsSet direction and ensure strategic alignment across functional stakeholder groupsMaintain detailed understanding of disease and competitive marketplaceFoster an environment of innovation, inclusion, challenge, trust and developmentWhy You?Basic Qualifications:BS/BA with 6–8 years of marketing or relevant commercial experience, including a minimum of 3 years in US biopharma marketingExperience in Anti-Infectives and/or Hospital Specialty and/or UrologyExperience developing account management strategies across complex customer types, including specialty, retail, consumer, hospital, IDN, academic medical center, or large group practice environmentsAbility to be in-office consistently 2-3 days per week (Philadelphia, PA or Durham, NC)Ability to influence at all levels & build strong relationships in a matrix environmentExperience influencing without direct authority across cross-functional teamsDemonstrated success in developing & executing brand marketing plansAbility to define, track, analyse key performance measures and make data-driven decisionsFinancial acumen and P&L mindsetStrategy development, particularly in complex and novel environmentsAbility to prioritize, pivot, and manage multiple projects simultaneouslyAbility to travel 25% Preferred Qualifications:BS/BA with 8–10 years of marketing or relevant commercial experience, including a minimum of 4 years in US biopharma marketingProduct launch experienceConsulting and/or Business Development experienceStrong written and verbal communication skillsStrong business & scientific acumen, learning agilityExperience in direct people management; and/or significant enterprise/matrix leadershipStrong interpersonal skills and ability to build effective working relationships in a matrix environmentProven decision-making, strategic thinking, problem-solving, and oral/written communication skillsExperience working with global launch/marketing teamsDemonstrated broad commercial experience, including:Brand lifecycle managementProduct launch; Category creationCustomer insight, Messaging, campaign, creative developmentCategory / disease and product strategy developmentTactical plan development/execution, including integrated channel mixUnderstanding of channels, pricing, and market access strategiesDrives market and brand opportunity analysis and develops actionable brand insightsRecognizes trade-offs and makes adjustments as needed; prioritizes short / long-term needsDemonstrated sense of ownership for the shared success of the team and assetThrives in a fast-paced, dynamic, competitive environmentCompetitive mindset; feels driven to conquer uncharted territory#LI-GSKSkillsData to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific LiteracyPlease visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees. Why GSK?Uniting science, technology and talent to get ahead of disease together.GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at - View email address on apply.placed-app.com is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.Important notice to Employment businesses/ AgenciesGSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at SummaryLocation: Durham Blackwell Street; USA - Pennsylvania - PhiladelphiaType: Full time