Digital Platforms Strategist

Job Description

Job Description

About the Role

Talarico for Texas is building a people-powered movement to take back power for working Texans. We are seeking a Digital Platforms Strategist to set and oversee execution of platform strategy across the campaign's social media presence, driving innovative approaches. This is a managerial role.

Responsibilities

• Own platform-specific strategy — translating the campaign's broader digital goals into concrete plans for YouTube, Facebook, Reddit, and other platforms, and evolving those plans as each platform changes
• Directly manage and oversee execution across the Content Manager team, ensuring platform strategies are being implemented effectively and on schedule
• Identify and lead innovative digital initiatives beyond current platform playbooks — including how AI tools and AI-driven discovery (e.g., chatbots, AI search/SEO) intersect with the campaign's social presence
• Monitor platform trends and shifts in the digital landscape, adjusting strategy to keep the campaign ahead of the curve rather than reactive to it
• Partner with the Creative Director to align platform strategy with the campaign's overall creative and messaging direction

Requirements

Qualifications

• 3+ years of experience in political communications, digital media, or a related field
• Exceptional writing skills and strong editorial judgement
• Fluent in new media platforms, social media, Reddit, Substack, and others
• Deep familiarity with the evolving digital media landscape, including video trends and platform-specific best practices
• Strong organizational skills and the ability to manage multiple projects simultaneously
• Ability to balance speed with quality in a rapidly adapting political environment
• Willingness to work nights and some weekends

Benefits

Reports to: Creative Director
Location: Austin, Texas

Salary: $9,000 per month

Benefits: Health care, paid time off, sick leave

Talarico for Texas is an equal opportunity employer. We value the unique backgrounds and perspectives of every individual and strive to foster an inclusive and welcoming workplace for all. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or any other characteristics protected under applicable law. We welcome applicants of all backgrounds. We especially encourage those whose voices and experiences are often underrepresented in political and public service spaces to apply.