CRM Marketing Specialist (Part Time)

Title: CRM Marketing Specialist (Part Time)

Location: Boston, MA

Pay Rate Range: $40 / hour

Benefits: This position is eligible for medical, dental, vision, and 401k.

Job Description:

We are seeking a CRM Marketing Specialist for a part-time engagement of approximately 25 – 30 hours per week. This role will support the hands-on execution and optimization of customer marketing campaigns across digital channels.

The ideal candidate is highly organized, technically comfortable within a marketing automation platform, and able to manage campaigns from build through deployment while maintaining strong quality standards.

Responsibilities

• Build, test, schedule, and deploy CRM campaigns across email, SMS, and mobile channels.
• Create and maintain automated customer journeys, promotional campaigns, and triggered communications.
• Develop email layouts and messaging using provided creative assets and campaign requirements.
• Manage audience segmentation, lists, personalization, and campaign automation.
• Perform thorough QA across devices and platforms prior to launch.
• Support A/B testing of messaging, creative, timing, and other campaign variables.
• Monitor engagement, deliverability, conversion, and other campaign performance metrics.
• Partner with marketing, creative, analytics, and other internal teams to coordinate campaign execution.
• Maintain appropriate subscription preferences and digital marketing compliance standards.
• Identify opportunities to improve campaign processes, performance, and automation.

Qualifications

• 2+ years of experience in CRM, lifecycle, email, or digital marketing.
• Hands-on experience building and deploying campaigns within Salesforce Marketing Cloud or a comparable enterprise marketing automation platform.
• Experience with campaign automation, journey building, audience segmentation, and data-driven personalization.
• Working knowledge of HTML/CSS, SQL, and dynamic email content.
• Comfortable troubleshooting campaign, data, and rendering issues.
• Familiarity with A/B testing, campaign analytics, and email deliverability.
• Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Excellent attention to detail and ability to work effectively with cross-functional teams.

Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

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