Senior Media Manager

Job Description

The Senior Media Manager is a hands‑on, strategic Retail Media specialist responsible for overseeing, executing, and optimizing multi‑retailer media programs across a portfolio of clients. This role focuses on both onsite and offsite Retail Media Networks and owns the full media lifecycle—from planning and budget allocation through activation, optimization, and performance storytelling. The ideal candidate is a confident retail media practitioner who can manage multiple clients simultaneously, build media plans from fixed budgets, and adapt quickly as brands expand into new retailers and channels. This role sits on the Client Services team and reports directly to senior leadership.

Key Responsibilities Retail Media Strategy & Planning

Translate client business objectives into actionable Retail Media strategies Build comprehensive media plans from defined budgets across multiple retailers and tactics Develop retailer‑specific strategies based on assortment strategy, seasonality, and platform priorities Recommend and manage the optimal mix of Sponsored Search, Display, and other retail‑native ad placements

Campaign Execution & Optimization

Own the setup, execution, and ongoing optimization of Retail Media campaigns across multiple platforms Manage Sponsored Search, Sponsored Products, Display, and similar retail‑native ad formats Monitor performance daily and optimize bids, budgets, targeting, and campaign structures Apply insights and learnings across clients and retailers to drive efficiency and performance improvement

Client & Cross‑Functional Collaboration

Manage multiple clients and campaigns simultaneously with strong attention to detail Partner closely with account, creative, and project management teams to support program success Communicate performance insights, trends, and recommendations clearly to internal teams and clients Support clients as they expand into new Retail Media Networks and emerging retail platforms

Performance Analysis & Insights

Analyze campaign performance and translate results into clear, actionable recommendations Connect media performance to broader retail and business objectives Identify trends, risks, and growth opportunities across retailers, channels, and tactics

Skills and Requirements

3+ years of hands‑on experience managing Retail Media campaigns Experience across Sponsored Search, Sponsored Products, Display, and similar Retail Media formats

Proven ability to: Manage multiple clients and campaigns simultaneously Build media plans from a fixed or defined budget

Hands‑on experience with Retail Media Networks such as:

• Walmart Connect
• Instacart
• Roundel
• 84.51
• Or similar retail media platforms

Strong desire to learn, evolve, and adapt as clients expand into new retailers and channels Specialty retail experience is a strong plus, particularly within the pet category Agency experience Programmatic or DSP experience (e.g., The Trade Desk or similar platforms) Experience collaborating closely with account, creative, and project management teams Experience updating or optimizing product detail pages on major retailer websites Amazon Retail Media experience (not required)

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to View email address on click.appcast.io.