Product Marketing Lead

Location New York Employment Type Full time Location Type On-site Department Marketing Compensation $175K – $215K Offers Equity Offers Bonus Compensation is determined by role, level, and location. The salary range listed reflects the expected range for this position across U.S. locations. Your specific offer will depend on your location, skills, experience, and relevant education or training. About Radar Radar is the global leader in geolocation, with geofencing SDKs, maps APIs, and AI-enabled solutions for marketing, fraud, and operations teams. Why is Radar the best place to work? We’re trusted by some of the world's best companies, from high-growth startups to the Fortune 500. We have incredible scale: We’re processing over 1 billion API calls per day from hundreds of millions of devices. We’re well‑resourced, and we’ve raised $85.5M from world‑class investors, including Accel and Insight Partners. We have a high‑performance culture, with ambitious and entrepreneurial teammates in every role. We recently moved into an amazing new office in Flatiron, Manhattan, NYC. We were recently named a top 10 best place to work in NYC by Crain's. Despite our growth and scale, we’re still just getting started. That’s where you come in. About the role We’re looking for a Product Marketing Lead to define how Radar shows up in the market. This is a strategic, hands‑on role spanning positioning, messaging, competitive intelligence, product storytelling, and revenue enablement. You’ll partner closely with Product, Sales, Marketing, and Design to turn complex location technology into clear, compelling business value for enterprise customers. A major focus will be Radar Protect, our fast‑growing geo‑compliance and fraud prevention product. Today, adoption is strong in gaming, but the opportunity extends far beyond it. You’ll help shape how we take that story to new industries and broader fraud use cases. At Radar, marketing is central to how we win. You’ll define our category, enable revenue teams, and clearly articulate our value in the market. You’ll report directly to our VP of Marketing and be based in our Flatiron (NYC) HQ, with in‑office collaboration Monday–Thursday and remote flexibility on Fridays. What you’ll do Define positioning, messaging, and narratives across Radar’s products and solutions Shape the category narrative for Radar Protect and expand it beyond gaming into new fraud use cases Build and scale revenue enablement to improve win rates and deal velocity Own launches, collateral, and executive‑facing storytelling Lead competitive intelligence and win/loss analysis to sharpen GTM strategy Partner with Product, Sales, Marketing, and Design on launches, campaigns, and customer communication Turn customer insights and market trends into clear messaging and content Build messaging frameworks across verticals and key enterprise use cases Ensure consistency and clarity across all customer‑facing materials Use AI to accelerate research, content creation, and execution Who you are 5+ years in B2B SaaS product marketing Experience owning positioning and messaging for technical or enterprise products Strong writer and communicator with a track record of simplifying complex ideas Deep understanding of enterprise sales motions and land‑and‑expand Experience with competitive intelligence and win/loss analysis Strong product intuition and customer empathy High‑agency builder who thrives in ambiguity and fast‑moving environments AI‑native, using tools to increase speed, quality, and output Experience in fraud, cybersecurity, gaming, fintech, or risk domains is a strong plus Who you’ll work with Brandon Penn, VP of Marketing Nick Patrick, CEO Ben Garvey, Product Design Lead Thomas Coleman, VP of Sales Our Marketing, SDR, Sales, and Customer Success teams What we offer Competitive salary Meaningful stock options in a fast‑growing company 401(k) plan with 4% match New HQ in Flatiron, NYC Top‑notch equipment Catered lunches Unlimited PTO Health, dental, and vision insurance with 100% coverage for employees 12 weeks of paid parental leave Commuter and fitness benefits We’ll share full details of our benefits package at the offer stage. Benefits may vary by location. Radar is an equal opportunity employer and does not discriminate on the basis of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, veteran status, or any other characteristic protected by law. Compensation Range: $175K - $215K #J-18808-Ljbffr Radar