Product Marketing Lead, Data Cloud (Based in SF or NYC)

Product Marketing Lead, Data Cloud (Based in SF or NYC) Rippling New York, New York, United States About this position You will be based in our SF or NYC office and will be required to be in office 3x/week. About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third‑party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America’s best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses. About the role We’re looking for a highly strategic and hands‑on Product Marketing Manager to own the go‑to‑market strategy and narrative for Rippling Data Cloud. With the launch of Data Cloud, we are fundamentally changing how companies interact with their business and people data. We are offering a modern data stack natively inside Rippling, while also allowing enterprise customers to seamlessly connect their existing data warehouses (Snowflake, Databricks, BigQuery, etc.) via zero‑copy data access. Layered with Rippling AI, we are empowering every leader to answer complex questions at the intersection of their workforce and their business. In this role, you will turn Rippling’s groundbreaking data and platform capabilities into compelling stories that inspire customers to act. You will craft the positioning, build the go‑to‑market engine, enable our sales teams, and launch campaigns that connect deep technical innovation to everyday customer outcomes. The ideal candidate is both a visionary storyteller and a rigorous analytical thinker who can uncover customer insights, write persuasive copy spanning both technical and non‑technical audiences, and drive measurable product adoption at scale. What you will do Own Positioning, Messaging, and Go‑to‑Market Develop and refine the core messaging framework that positions Rippling as a unified solution connecting a company’s data stack with its employee graph and governance model. Tailor the "Two paths, one platform" narrative for diverse buyer personas, from technical data/IT teams evaluating infrastructure to HR and business leaders looking for actionable insights. Partner with GTM, brand, and product leadership to design and execute high‑impact launch strategies for Data Cloud features, BI/Analytics updates, and AI capabilities. Enable Sales and Drive Revenue Build high‑impact sales enablement materials, including pitch decks, battlecards, competitive intelligence, and one‑pagers. Train the global sales organization on how to effectively pitch Data Cloud, handle objections (e.g., "Why not just pipe Rippling data into Snowflake?"), and navigate complex technical evaluations. Support customer and field marketing with tailored assets for distinct audiences, industries, and company sizes. Build and Own the Data Cloud Use Case Library Develop a robust library of real‑world use cases that show how Data Cloud solves complex problems (e.g., correlating CS attrition with Zendesk ticket volume, or triggering Salesforce commissions directly into payroll). Maintain and continuously expand the library with new examples that make cross‑system automations and AI‑generated insights tangible and inspiring for both prospects and existing customers. Create High‑Impact Marketing & Product Content Write and produce compelling product content—from landing pages and demo videos to technical blog posts and email campaigns—that brings Rippling Data Cloud to life. Translate complex architectural features (data pipelines, transformations, zero‑copy architecture) into creative, benefit‑driven content that converts. Launch scalable initiatives like "Automation of the Day" videos, AI use‑case leaderboards, and recognition programs celebrating customer innovation. What you will need 8–10+ years of experience in product marketing, solutions marketing, or GTM strategy at a fast‑paced B2B SaaS company. Exceptional copywriting and storytelling skills, with a proven ability to translate complex, technical concepts into accessible, value‑driven messaging. Deep experience partnering with Sales, Product, and Demand Generation teams to drive full‑funnel GTM campaigns and zero‑to‑one product launches. Proven track record of building pitch decks and sales materials that directly accelerate revenue and win rates. Data‑informed and experiment‑driven mindset with the ability to manage complex, cross‑functional projects from concept through optimization. A growth mindset, high autonomy, and an eagerness to continuously test, learn, and iterate. Experience marketing data products, BI tools, analytics platforms, or the "modern data stack" (Fivetran, Snowflake, dbt, Looker, etc.). Familiarity with navigating dual‑audience messaging (marketing to both technical data engineers/IT and non‑technical HR/business leaders). A strong portfolio demonstrating creative execution across product launches, sales enablement, and compelling video/written content. Experience building or marketing libraries of customer use cases, custom dashboards, or automation ideas. Bonus points Experience marketing data products, BI tools, analytics platforms, or the "modern data stack" (Fivetran, Snowflake, dbt, Looker, etc.). Familiarity with navigating dual‑audience messaging (marketing to both technical data engineers/IT and non‑technical HR/business leaders). A strong portfolio demonstrating creative execution across product launches, sales enablement, and compelling video/written content. Experience building or marketing libraries of customer use cases, custom dashboards, or automation ideas. Additional Information Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email View email address on click.appcast.io. Rippling highly values having employees working in‑office to foster a collaborative work environment and company culture. For office‑based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role. This role will receive a competitive salary + benefits + equity. The salary for US‑based employees will be aligned with one of the ranges below based on location: 147,000 - 245,000 USD per year (US Tier 1). Final offer amounts may vary. #J-18808-Ljbffr Rippling