Product Marketing Lead, Spend (Hybrid based in NYC)

Product Marketing Lead, Spend (Hybrid based in NYC) Rippling, a fast‑growing SaaS company that unifies HR, IT, and Finance, is looking for a Product Marketing Lead to drive positioning, messaging, and sales enablement for its Spend platform. The role is based in New York City and requires mandatory onsite presence three days a week. About the role As the Product Marketing Lead for Rippling Spend, you will own the positioning and messaging for five or more spend‑management products. You’ll build and own high‑impact go‑to‑market collateral, partner with Growth and Sales to optimize campaigns, and create tight feedback loops with product and operations teams. This is a 0‑to‑1 builder role that values ownership, urgency, and the ability to thrive in ambiguity. What you will do Define the positioning and messaging for every Spend product Develop and refine messaging and positioning tailored to a new customer audience, simplifying complex value propositions into clear, concise, and compelling narratives. Build high‑impact GTM collateral Create high‑quality content across GTM channels—direct mail, email, ads, webinars, sales decks, and more—to support campaigns across all customer segments with distinct, sharp narratives. Partner with Growth on campaign strategy and optimization Work closely with the Growth Marketing Lead to ensure campaign messaging is tested, iterated, and optimized based on performance data and qualitative feedback. Align GTM teams around consistent narratives Collaborate cross‑functionally with Growth Marketing, BizOps, Sales, and SDR teams to ensure messaging is consistent, actionable, and tied to measurable impact. Equip Sales with best‑in‑class enablement Maintain a library of up‑to‑date materials (one‑pagers, talk tracks, email templates, ad copy, pitch decks, etc.) that make it easy for Sales and SDRs to pitch, differentiate, and close. Create tight feedback loops with sales and product Establish feedback mechanisms with GTM teams to continuously refine content and positioning based on customer conversations, objections, and campaign performance. What you will need 8+ years of experience in product marketing, content marketing, or a related role, ideally in B2B SaaS or a similarly dynamic environment. Proven experience in 0‑to 1 environments – you’ve launched and scaled new GTM motions, products, or marketing programs from scratch. Demonstrated ability to craft compelling messaging and content across a range of channels (sales decks, ads, emails, etc.). Strong copywriting and storytelling skills, with an ability to shift tone and style across formats. Comfort working in ambiguous and fast‑changing environments, with competing priorities and evolving requirements. Proven ability to partner cross‑functionally with marketing, sales, product, and ops teams to align on strategy and drive execution. Strong organizational skills to manage multiple projects and deliverables simultaneously. Bonus: experience in cross‑sell motions, down‑market marketing, and/or partnership‑driven GTM strategies; experience simplifying complex products and value propositions for non‑technical audiences. Benefits & Salary This role will receive a competitive salary plus benefits and equity. The U.S. salary range for NYC is $147,000 – $245,000 per year. Final compensation will be based on experience, skills, and location. Equal Employment Opportunity Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. We provide reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email View email address on click.appcast.io. #J-18808-Ljbffr Rippling