Senior Social Media Strategist

Role Description

Boldin is not just a financial planning platform — it’s a movement. Social is where that movement becomes visible, shareable, and contagious. The Senior Social Media Strategist is responsible for turning Boldin into a daily, high-value presence in people’s lives — creating content that sparks conversation, builds trust, and drives meaningful engagement across platforms.

This role sits at the intersection of storytelling, culture, data, and distribution. You will own and grow Boldin’s presence across YouTube, Facebook, Instagram, TikTok, X, and LinkedIn — with a mandate to double followers, create viral moments, and materially increase engagement and reach.

You will collaborate closely with Content, Video, PR, Brand, and Paid Marketing to ensure Boldin shows up consistently, intelligently, and memorably across every channel.

Key Responsibilities

• Own and grow Boldin’s social presence
• Manage and execute posting across YouTube, Facebook, Instagram, TikTok, X, and LinkedIn
• Develop and maintain a cross-platform content calendar aligned with brand, product, and growth priorities
• Ensure consistency in voice, tone, and messaging across all channels
• Create high-performing, shareable content
• Write and produce posts that educate, inspire, and spark conversation
• Translate financial concepts into clear, compelling, culturally relevant content
• Identify and execute on trends, formats, and narratives that drive virality
• Partner with video and design to create engaging short-form and long-form content
• Actively manage comments, conversations, and community interactions
• Build a sense of participation, not just broadcasting
• Develop repeatable formats that encourage sharing, saving, and discussion
• Track and improve key metrics: follower growth, engagement rates, reach, shares, saves
• Test and iterate on formats, hooks, timing, and messaging
• Identify platform-specific strategies to maximize performance
• Work with Content Lead to translate editorial into social-native formats
• Partner with Video Lead on YouTube and short-form video strategy
• Coordinate with PR and Brand on campaigns, launches, and narratives
• Align with Paid Marketing on amplification and testing
• Deliver weekly, monthly, and quarterly reports on traffic and funnel performance for social channels

KPIS + Targets

• At least 2-3x growth in followers across all major platforms by year end
• 3x++ increases in engagement rate (likes, comments, shares, saves)
• Increased social-driven traffic and brand awareness
• Creation of repeatable, high-performing content formats
• Measurable contribution to overall brand and earned traffic growth

Qualifications

• You are a storyteller, strategist, and operator — someone who understands how ideas spread and how to turn content into momentum.
• Deeply understand how social platforms work — not just posting, but distribution dynamics
• Have strong instincts for what makes content resonate, spread, and convert
• Are obsessed with clarity — especially when explaining complex topics simply
• Care about helping people improve their lives, not just capturing attention
• Think in narratives, not just posts
• Balance creativity with performance data
• Are culturally aware and tuned into trends without being gimmicky

Requirements

• 4+ years of experience in social media, content, or growth roles
• Proven track record of growing and managing social media accounts with measurable results
• Experience creating or directing high-performing content across multiple platforms
• Strong writing and storytelling ability
• Experience working with video content (short-form and/or YouTube)
• Deep familiarity with social analytics and performance optimization
• Strong understanding of personal finance, retirement planning, or willingness to rapidly build expertise
• Ability to collaborate across teams and functions
• Comfort using AI tools to enhance content creation and workflow

Benefits

• $110,000 - $125,000/month DOE