COMMUNITY OUTREACH LIAISON

Job Description

Job Description:\n\nDescription:\nSUMMARY/OBJECTIVE:\n\nThe Community Outreach Liaison is responsible for developing and strengthening relationships with healthcare providers, medical practices, health systems, and community partners to increase awareness, referrals, and access to Salience Health services. This relationship-driven business development role focuses on provider outreach, education, presentations, networking, and consistent follow-up to develop new referral opportunities and strengthen existing partnerships. The Community Outreach Liaison manages an assigned geographic territory, identifies referral opportunities, develops account strategies, tracks referral and account performance, and collaborates with internal teams to support referral growth and patient access. The ideal candidate is personable, proactive, organized, driven, and comfortable working independently in a field-based environment while meeting measurable business-development goals.\n\nRESPONSIBILITIES/DUTIES\n\nProvider & Community Relationship Development\n\n Develop and maintain strong professional relationships with physicians, advanced practice providers, therapists, practice managers, healthcare leadership, and community partners.\n Conduct consistent in-person visits, provider meetings, educational presentations, networking activities, and follow-up communication with referral sources.\n Establish Salience Health as a trusted clinical and community resource within the assigned geographic territory.\n Develop meaningful, long-term relationships with providers and practice leaders rather than focusing solely on activity or visit volume.\n Maintain consistent communication and follow-up with existing and prospective referral sources.\n Represent Salience Health professionally at community events, provider meetings, networking events, healthcare organizations, and other relevant activities.\n\nBusiness Development & Referral Growth\n\n Identify new referral opportunities within primary care, psychiatry, behavioral health, specialty practices, ACOs, health systems, and other strategic healthcare partners.\n Educate referring providers and healthcare organizations regarding Salience Health services, patient access, referral processes, clinical models, and appropriate patient populations.\n Develop strategies to establish new referring provider accounts and convert relationships into active referral sources.\n Create and execute account-specific strategies for high-value referring practices.\n Strengthen and protect existing high-value referral accounts and identify opportunities to increase account activity.\n Identify declining, growing, and high-opportunity accounts and develop appropriate outreach strategies.\n Support growth of Salience Health referrals, including external TMS referrals and other applicable service referrals.\n\nTerritory & Account Management\n\n Independently manage an assigned geographic territory and prioritize activities based on referral volume, growth potential, relationship strength, account performance, and business opportunity.\n Track provider visits, outreach activity, referrals, account growth, opportunities, and other business-development activities within CRM and reporting systems.\n Analyze territory and account performance to identify trends, opportunities, declining accounts, and areas requiring additional engagement.\n Maintain organized and accurate records of referral sources, account activity, follow-up, opportunities, and relationship development.\n Develop and maintain a pipeline of prospective referring providers, practices, healthcare organizations, and community partners.\n\nInternal Collaboration & Operational Support\n\n Collaborate closely with clinical, marketing, intake, operations, and leadership teams to support referral growth, referral conversion, and patient access.\n Communicate provider and community feedback to appropriate internal departments.\n Identify barriers to referral conversion or patient access and communicate opportunities for improvement to appropriate leadership.\n Support departmental and organizational business-development initiatives and strategic priorities.\n Meet or exceed established monthly and quarterly referral, activity, account-development, and territory performance goals.\n Perform other duties and special projects as assigned.\n\nADA Statement\n\nReasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions of this position.\n\nEEOC Disclosure\n\nSalience is an Equal Opportunity Employer and is committed to creating an inclusive workplace. Employment decisions are made without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other status protected by applicable federal, state, or local law. Salience is committed to providing reasonable accommodations to qualified individuals with disabilities and to applicants throughout the hiring process, consistent with applicable law.Requirements:\nSKILLS/QUALIFICATIONS\n\n Ability to build and maintain genuine, long-term professional relationships with healthcare providers, practice leaders, and community partners.\n Demonstrated ability to develop professional relationships and generate new business, referrals, partnerships, or other measurable opportunities.\n Strong interpersonal, verbal, and written communication skills.\n Ability to confidently communicate with physicians, advanced practice providers, executives, therapists, practice managers, and other healthcare professionals.\n Strong presentation and provider-education skills.\n Highly proactive approach to identifying new opportunities and developing referral relationships.\n Strong organizational and time-management skills with the ability to independently manage a geographic territory.\n Ability to prioritize accounts and activities based on opportunity, referral performance, relationship strength, and potential return on time and resources.\n Strong follow-through, accountability, and ability to manage multiple relationships, commitments, and priorities.\n Ability to work independently in a field-based environment while collaborating effectively with internal teams.\n Ability to develop and execute account-specific business-development strategies.\n Strong analytical and problem-solving skills with the ability to interpret account and territory performance data.\n Comfortable working toward measurable monthly and quarterly performance goals.\n Ability to adapt outreach strategies based on provider needs, account performance, market conditions, and organizational priorities.\n Professional and courteous demeanor when representing Salience Health in healthcare and community settings.\n Ability to maintain confidentiality and appropriately handle sensitive patient, provider, referral, and company information.\n Proficiency with computers, Microsoft Office applications, CRM systems, and basic reporting tools.\n Ability to learn and navigate multiple software applications and organizational systems.\n Valid driver's license and reliable transportation required.\n Ability to consistently travel throughout an assigned geographic territory to conduct provider visits, meetings, community outreach, networking activities, and other business-development responsibilities.\n\nREQUIRED EDUCATION/EXPERIENCE:\n\n High School diploma or equivalent required.\n 2+ years of experience in healthcare, medical sales, physician relations, business development, community outreach, or a related field.\n Demonstrated experience building professional relationships and developing new business, referrals, partnerships, or accounts.\n Experience working independently and managing multiple priorities, accounts, or a geographic territory.\n Experience meeting measurable performance goals or business-development objectives preferred.\n Experience using CRM systems, Microsoft Office, and basic reporting tools preferred.\n\nPREFERRED QUALIFICATIONS:\n\n Experience working with physician practices, health systems, ACOs, behavioral health, primary care, or specialty healthcare.\n Existing professional relationships with healthcare providers or organizations in the North Texas market.\n Experience in behavioral health, psychiatry, TMS, primary care, or value-based care.\n Experience presenting to groups of healthcare professionals.\n Experience managing a book of business, referral territory, geographic territory, or strategic accounts.\n Bachelor's degree in business, healthcare administration, marketing, communications, or related field.\n\nESSENTIAL FUNCTIONS/SKILLS:\n\n Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions listed below.\n Develop and maintain professional relationships with physicians, advanced practice providers, therapists, practice managers, healthcare leaders, and community partners.\n Conduct regular field-based visits, meetings, presentations, provider education, networking activities, and follow-up communication within an assigned geographic territory.\n Communicate Salience Health's services, clinical model, patient access processes, referral procedures, and appropriate patient populations to healthcare providers and referral sources.\n Identify, develop, and pursue new referral opportunities within assigned markets and strategic healthcare organizations.\n Develop and implement account-specific strategies to establish, grow, and retain referring provider accounts.\n Manage and prioritize a geographic territory using referral activity, account performance, relationship strength, growth potential, and other available data.\n Track provider engagement, outreach activity, referrals, account growth, opportunities, and follow-up activities within applicable CRM and reporting systems.\n Review and analyze territory and account information to identify growing, declining, inactive, and high-opportunity accounts.\n Maintain accurate and timely documentation of provider interactions, account activity, opportunities, referrals, and follow-up activities.\n Establish new provider and healthcare organization relationships and develop those relationships into active referral sources.\n Strengthen existing high-value accounts and identify opportunities to increase referral volume and engagement.\n Collaborate with internal clinical, marketing, intake, operations, and leadership teams to improve referral conversion and patient access.\n Communicate provider and community feedback, referral barriers, account concerns, and opportunities for improvement to appropriate internal teams and leadership.\n Represent Salience Health professionally at community events, provider meetings, healthcare organizations, networking events, and other external activities.\n Meet established monthly and quarterly referral, activity, account-development, and territory performance expectations.\n Demonstrate consistent follow-through, accountability, and responsiveness with referral sources and internal stakeholders.\n Maintain confidentiality of patient, provider, referral, and company information in accordance with HIPAA and organizational policies.\n Utilize CRM, Microsoft Office, reporting tools, and other technology to manage territory activity, relationships, and performance information.\n Exercise independent judgment when determining outreach priorities, developing account strategies, addressing relationship concerns, and identifying business-development opportunities.\n Adapt business-development strategies and activities based on account performance, provider needs, market conditions, and organizational priorities.\n Maintain a professional, respectful, collaborative, and service-oriented representation of Salience Health.\n Perform other duties and special projects assigned to support departmental and organizational objectives.\n\nPERFORMANCE EXPECTATIONS:\n\nPerformance will be evaluated using measurable territory and business-development outcomes, including new Salience Health referrals and leads; external TMS referrals; growth of existing referring accounts; new referring provider accounts; strategic account development; provider engagement and face-to-face activity; referral trends by account; referral-to-appointment conversion; account retention and relationship strength; and monthly and quarterly territory performance.\nA successful Community Outreach Representative will consistently grow referral volume within their territory, develop meaningful relationships with providers rather than simply completing visits, turn new relationships into active referral sources, strengthen and protect existing high-value accounts, identify opportunities before they become lost or declining accounts, communicate Salience Health's value clearly and consistently, demonstrate strong follow-through and accountability, use data to prioritize time toward the highest-return opportunities, and become a trusted resource for providers and practice leadership.\n\nWORK ENVIRONMENT/WORKING CONDITIONS:\n\n Work is performed in a combination of professional office, healthcare, community, and field-based environments.\n The position requires frequent travel throughout an assigned geographic territory to conduct provider visits, meetings, presentations, networking activities, community events, and other outreach responsibilities.\n The position involves frequent interaction with physicians, advanced practice providers, therapists, practice managers, healthcare executives, community partners, patients, coworkers, and other internal and external stakeholders.\n Work may involve entering medical practices, healthcare organizations, hospitals, community organizations, and other professional environments.\n The position requires frequent use of computers, CRM systems, telephones, email, Microsoft Office applications, and other business technology.\n Work requires the ability to independently manage a schedule, territory, appointments, follow-up activities, and competing priorities.\n Work may involve frequent interruptions, changing priorities, time-sensitive activities, and performance expectations.\n The employee may encounter a variety of professional communication styles, personalities, and organizational environments while conducting external outreach.\n Work requires maintaining confidentiality of patient, provider, referral, and company information in accordance with HIPAA and company policies.\n The employee is expected to maintain a professional, respectful, collaborative, and service-oriented work environment while representing Salience Health.\n The position requires reliable transportation and the ability to consistently travel throughout the assigned territory.\n\nCognitive Demands\n\n Ability to develop and maintain professional relationships and recognize opportunities for relationship development and referral growth.\n Ability to analyze provider, account, territory, referral, and activity data to identify