Digital Marketing Specialist- Mandarin Speaking

Overview About HungryPanda Founded in 2017, HungryPanda is a leading Asian food delivery platform worldwide. Guided by its core value of “Satisfy Your Chinese Taste”, the company connects overseas Chinese communities with authentic Chinese cuisine through technology and services, while empowering the globalization of the Chinese catering industry. Starting from Nottingham, the UK, HungryPanda has expanded its business to more than 80 cities across 10 countries, including the United Kingdom, France, Italy, the United States, Canada, Australia, New Zealand, Japan, South Korea and Singapore. At present, HungryPanda partners with over 260,000 riders and 140,000 merchants, serving more than 10 million users globally. The company has completed its Series D+ financing, with a total financing amount of over US$275 million. Our Value HungryPanda’s vision is to become the global market-leading platform that enables overseas Chinese business in the food industry and connects Chinese food to all consumers who enjoy it. Our Mission Connecting merchants to consumers via our state-of-the-art online platform and industry-leading delivery service. Consolidating the end-to-end value chain of the overseas Chinese food industry to leverage efficiency and scale. Creating business opportunities via our far-reaching business network and digital solution Our People Above all we are food lovers, curious to explore new opportunities, as passionate about creating value for every stakeholder in our ecosystem as we are about delivering our customers quality authentic oriental food. We are a young company, innovative and enthusiastic, creative and professional, supporting our team members to work efficiently rather than long hours. We value everyone’s opinion and encourage open-mindedness and sharing within the team. We work hard, play hard, and – of course – keep our workforce fed and happy! Job Description Manage and execute digital marketing campaigns across multiple platforms, including Xiaohongshu (RED), Instagram, and other social media channels Collaborate with KOLs and micro-influencers (including both professional influencers and everyday users) to enhance brand awareness and engagement Create and edit engaging content, including copywriting, visual content, and basic image editing for social media posts Plan and support online and offline marketing campaigns and promotional activities Manage official brand accounts, including content planning, posting, and community engagement Analyze user behavior and content performance to optimize marketing strategies and improve user growth Job Requirements Experience in digital marketing, social media operations, or influencer marketing Familiar with Xiaohongshu (RED) and influencer marketing ecosystems Strong copywriting and content creation skills; basic design or image editing ability is a plus Experience in campaign planning or event execution is preferred Strong understanding of user engagement and growth strategies Proactive, creative, and able to work independently in a fast-paced environment 岗位职责 负责在小红书（RED）、Instagram等多个社交媒体平台策划并执行数字营销活动 对接并合作KOL及素人达人（包括专业达人及普通用户），提升品牌知名度与用户互动 负责社交媒体内容创作与优化，包括文案撰写、视觉内容制作及基础图片编辑 策划并支持线上及线下营销活动与推广项目 运营官方品牌账号，包括内容规划、发布及社群互动维护 分析用户行为及内容数据，优化营销策略并提升用户增长效果 任职要求 具备数字营销、社交媒体运营或达人营销相关经验 熟悉小红书平台及KOL/KOC合作模式 具备较强的文案与内容创作能力，具备基础设计或图片处理能力者优先 了解用户增长与内容运营逻辑 本地中国学生会/社群合作或管理经验 热爱本地餐馆探店并愿意在社交平台分享 运营官方品牌账号，包括内容规划、发布及社群互动维护 分析用户行为及内容数据，优化营销策略并提升用户增长效果 Job Type: Full-time Pay: $48,000.00 - $60,000.00 per year #J-18808-Ljbffr