Paid Media Strategist - Growth & Acquisition

Job Description Company Summary

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Department Summary

Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.

Job Duties and Responsibilities

Candidates must be willing to participate in at least one in-person interview.

The Video Services Growth Marketing & Acquisition Media team in Denver, Colorado requires a Upper Funnel & Strategic Partnerships Paid Media Strategist to architect and manage mass-reach and consideration media customer acquisition across DISH TV and Sling TV. This role addresses the critical challenge of optimizing multi-million dollar portfolios across offline and digital upper-funnel channels to scale a highly profitable downstream subscriber pipeline. Fragmented consumer attention across legacy linear formats and new-age digital media necessitates a shift away from cookie-cutter asset strategies toward platform-native growth frameworks. Driving aggressive Cost Per Acquisition targets while maximizing downstream Customer Lifetime Value will ensure substantial investments perform at peak efficiency.

What Success Looks Like (Objectives):

• Architect a comprehensive, end-to-end mass-reach and consideration media roadmap that seamlessly unifies legacy linear/broadcast channels with addressable digital formats
• Direct the strategic planning for upfront media buying, direct network partnerships, and programmatic video/audio investments to optimize media rates
• Revolutionize creative strategy by collaborating with internal teams to build a robust pipeline of high-converting, platform-native assets
• Oversee multi-channel budget allocations through a holistic Return on Marketing Investment lens; balance aggressive acquisition targets with long-term lifetime value data
• Partner with analytics teams to optimize technical tracking configurations, incrementality testing frameworks, and marketing mix modeling integrations

Skills, Experience and Requirements

Core Skills and Competencies (What you’ll bring):

• Deep fluency in linear TV upfront markets, programmatic CTV/OTT buying, digital audio networks, and ad-serving or attribution tools
• Proven ability to translate performance data into actionable creative direction and structured testing matrices across video and audio assets
• Strong strategic growth leadership in managing large-scale budgets through a strict performance and unit economics lens
• Solid understanding of technical marketing infrastructure, match market testing, and econometric modeling frameworks
• Exceptional communication and influence skills to translate complex media metrics into ROI-driven business cases for executive leadership
• Competency in AI literacy and AI application to optimize campaign workflows and enhance cross-channel data interpretation

Additional Qualifications:

• Master of Business Administration (MBA)
• Deep professional background in subscription-based businesses, entertainment streaming applications, or telecom networks

Minimum Requirements:

• Bachelor’s Degree in Marketing, Business, or a related quantitative field
• 8+ years of experience in media planning, buying, or marketing, with a minimum of 3+ years of experience leading high-velocity mass-media portfolios (Linear, CTV, Audio) at scale
• Experience with Linear TV, Connected TV (CTV/YouTube), Broadcast Radio, Streaming Radio, Podcasting, Satellite Radio, Out-of-Home (OOH), and ad-serving/attribution tools like ArtsAI, Innovid, or Flashtalking

Visa sponsorship not available for this role

Salary Ranges

Compensation: $96,250.00/Year - $137,500.00/Year
Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits .

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. 

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.

EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact View email address on us.fitly.work if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.

Click the links to access the following statements: EEO Policy Statement , Pay Transparency , EEOC Know Your Rights ( English / Spanish )