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Senior Vice President, Strategy

$180.22k - $235k

DigitasLBi

Senior Vice President, StrategyPublicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.We are looking for an exceptionally talented Senior Vice President, Strategy to oversee all Media Planning and Strategy and E2E Integration for a high-profile Power of One team. This person will lead a team in the development, execution, and stewardship of integrated media plans for the client's business. This SVP will leverage their experience, perspective, and leadership skills to bring fresh thinking while thoughtfully balancing client priorities, agency objectives, and team needs. The SVP, Strategy will also serve as a visionary leader and trusted advisor, driving integrated strategic excellence across the portfolio of wellness brands. This role is responsible for setting the overall strategic direction across brand, communications, digital, media, and performance strategy, ensuring a seamless, consumer-first approach to champion growth, breakthrough thinking, and cross-collaboration that span across different wellness categories.Responsibilities:Provide integrated strategic leadership across a multi-agency team spanning brand, communications, digital, media, and performance strategy.Set the strategic direction for assigned Wellness brands, ensuring plans advance the client's business and connect to long-range growth prioritiesTranslate consumer truths, cultural context, and business needs into compelling strategic narratives and actionable frameworksCreate consumer-first, connected strategies that move from brand awareness to shoppable engagement moments across channelsPartner with Data & Analytics on audience segmentation, journey mapping, channel strategy, and measurement frameworksDrive innovation in strategy and planning through new tools and methodologies, including AI, experience planning, and personalizationLead cross-functional planning and campaign development to ensure strong integration, resource efficiency, and effective executionServe as the senior strategic lead for the Wellness portfolio, ensuring connectivity across internal teams, external partners, and client stakeholdersOversee Wellness Pod operations, including staffing recommendations, day-to-day supervision, budgeting, cost management, and resourcing needsBuilds Trust as a Client Advisor to drive GrowthAct as an advisor on Industry shifts for the client, helping to solve business challenges through strategic thinkingDeliver business growth through strategic innovation, thought leadership, and white-space opportunitiesCollaborate across Capabilities to drive BreakthroughBridge strategy with creative, media, digital, social, and analytics teams to ensure alignment from insight to executionChampion the integration of research, cultural insights, and behavioral data into all aspects of planningCollaborate with creative leadership to ensure insights fuel breakthrough ideas that work across platformsPartner with media/data leads to connect brand storytelling with performance outcomesTeam Leadership & Development to upskill talentBuild and lead a multi-disciplinary strategy team (brand, comms, media, digital, CX, data strategy). Foster a collaborative, inclusive culture rooted in curiosity, clarity, and commercial impact. Champion professional growth, training, and mentorship within the strategy department.Qualifications:B.A. or B.S., preferably in Marketing, Advertising, or related field12+ years in strategy, with deep experience across brand, digital, and mediaProven ability to lead integrated strategies across large, complex clientsExcellent collaborative leadership ability to drive team to deliver resultsInspirational leader who can rally teams around big ideas and business goals.Compensation Range: USD $180,215.00 - USD $235,000.00/Annually.

Vacancy posted 5 days ago
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