Sr. Associate, Marketing

What You'll Do:

We are seeking a highly organized, collaborative, and strategic Sr. Associate, Marketing to support the activation of marketing technologies and implementation of channel enablement strategies. This role partners with marketing and distribution teams to drive engagement, streamline processes, and improve the efficiency of our channel enablement strategies.

Marketing Enablement Technology Support

• Support the activation and distribution adoption of marketing enablement platforms including Seismic, Live Social, and Salesforce.
• Partner with marketing strategists to present capabilities and guidelines to distribution teams.
• Serve as a day-to-day resource for sales teams by answering questions and providing best practices on tools and usage.
• Manage the support inbox, ensuring timely responses and finding opportunities to improve workflows and processes.
• Proactively identify and recommend process improvements to improve user experience and platform efficiency.

Channel Enablement Content Support

• Support execution of organic social media strategies.
• Assist in the development and distribution of campaigns built to drive financial professional engagement.
• Help manage and maintain Firm Relations content approval and governance processes, ensuring content is accurate, compliant, and current.
• Provide limited compliance review processing support for distribution, ensuring adherence to internal and external regulatory standards.

Additional Responsibilities

• Contribute to cross-functional initiatives that support evolving channel enablement and marketing strategies.
• Collaborate with internal partners to find opportunities for optimization, efficiency, and innovation.
• Carry out additional tasks as assigned to assist with the requirements of the team and business priorities.
  

Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years!

Who You Are:

• Bachelor's degree (BS or BA) and at least 2+ years of related work experience required.
• Experience with sales and marketing technologies or CRM tools (e.g., Salesforce, Seismic, social platforms) preferred.
• Strong communication and presentation skills.
• Proven ability to prioritize effectively and work across teams.
• Diligent with strong organizational and problem-solving skills.

Skills That Will Help You Stand Out

• Familiarity with financial services or regulated industries is a plus.

Salary Range Information: Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salary Range: $73150 - $99750 / year Time Off Program: Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided. Pension Eligible: Yes Additional Information:

Location(s)

We are currently recruiting exclusively for our Des Moines, IA office.

Work Environments

This role offers in-office and hybrid work arrangements.

Work Authorization/Sponsorship

Currently, we cannot consider applicants who require any form of immigration sponsorship now or in the future to work in the United States. This applies to F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, and similar visas. For more details about work authorization, please refer to the provided links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Ethical Guidelines

For Principal Asset Management roles, you must adhere to an Investment Code of Ethics covering personal and business conduct. This also includes personal trading activities for you and your household members. Similar rules might apply to other roles within the company.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the outstanding experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window: We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline. Date First Posted (TTF): 5/21/2026 Latest Post Date: Careers - US: 5/21/2026