Account Executive - Capital Equipment

Account Executive - Capital Equipment

We've been retained to conduct a search for our client, a privately held, family-owned industrial technology company specializing in high-value capital equipment for manufacturing and industrial customers. The company operates in a specialized industrial machinery and manufacturing technology space, helping customers expand production capabilities, improve product differentiation, and create new revenue opportunities through highly technical equipment and application expertise.

As the business continues to grow, it is looking for a motivated capital equipment sales professional to develop new customers and expand its U.S. market presence. This is a hands-on opportunity for someone who enjoys creating opportunities, opening doors, and selling technical or engineered capital equipment into industrial and manufacturing environments. Working closely with executive leadership and engineering, this person will personally develop new business, build pipeline, travel to customers, trade shows, and target markets, and help customers understand both the technical capabilities of the equipment and the business opportunity behind the investment.

This is not a passive account management or sales-management role. The successful candidate will be a hands-on hunter who is persistent, technically curious, organized, and comfortable managing capital equipment opportunities through consultative sales cycles.

Job Responsibilities

In this role, you will be responsible for developing new customers across the U.S. and managing capital equipment opportunities from initial prospecting through close.

Key responsibilities include:

• Personally develop, manage, and close new custom and engineered capital equipment sales opportunities across the U.S. market
• Build new pipeline through proactive outreach, targeted prospecting, trade shows, customer visits, referrals, market research, and follow-up
• Work with customers to understand their manufacturing processes, applications, production needs, and business objectives
• Sell high-value industrial machinery and equipment by helping customers understand technical capabilities, production value, ROI, and business potential
• Engage confidently with owners, presidents, CEOs, CFOs, engineers, operations leaders, plant managers, and technical buyers
• Learn the company’s technology, equipment, applications, and customer processes deeply enough to speak credibly with sophisticated buyers
• Partner closely with engineering and technical resources throughout the sales process to develop solutions for customer applications
• Maintain consistent CRM activity, including notes, follow-up tasks, pipeline updates, customer history, and forecast information
• Travel extensively to customer sites, trade shows, and target markets to develop opportunities and move deals forward
• Manage opportunities from initial prospecting and discovery through proposal, negotiation, and close
• Represent the company with integrity, credibility, and a consultative approach in the marketplace

Required Skills & Qualifications

The ideal candidate brings a strong combination of relevant capital equipment sales experience, technical aptitude, business maturity, and new-business development drive.

Qualifications include:

• Proven success personally selling industrial capital equipment, machinery, engineered systems, or comparable technical solutions.
• Demonstrated success generating new business and building a self-sourced sales pipeline rather than relying primarily on existing accounts or inbound opportunities.
• Experience selling technical equipment or solutions into industrial or manufacturing environments.
• Experience managing consultative sales involving technical and business decision-makers.
• Comfort selling equipment or solutions that require customers to evaluate significant capital investments.
• Ability to help customers understand equipment capabilities, production benefits, ROI, and business value.
• Ability to communicate effectively with business owners, executives, engineers, technical buyers, and operations leaders.
• Strong technical aptitude and willingness to learn specialized equipment, applications, and manufacturing processes.
• Strong organizational skills, persistence, follow-up discipline, and CRM accountability.
• Ability to work independently while maintaining strong communication with leadership.
• Willingness to travel nationally for customer meetings, trade shows, and regional market development, including occasional extended trips.
• Bachelor's degree preferred, but equivalent relevant experience will be considered.

Preferred Industry Experience:

• Sales experience with powder coating equipment, liquid coating/paint systems, metal or surface finishing equipment, anodizing, decorative finishing, ovens/curing systems, or related manufacturing processes.
• Familiarity with aluminum extrusion, architectural aluminum, or industrial metal product manufacturing.
• Experience selling to powder coaters, metal finishers, aluminum extruders, custom coaters/job shops, OEMs, or architectural/building product manufacturers.

Compensation & Benefits

Base salary of $100,000–$120,000, depending on experience, plus performance-based sales commission. Total annual compensation potential of $150,000 or more.

Benefits include health insurance, dental, vision, 401(k), and additional company-provided benefits.

Location

Greater Fort Lauderdale, Florida

This role requires regular onsite presence when not traveling because of the product's technical nature and close collaboration with leadership and engineering. Local candidates are preferred; relocation assistance is available for the right candidate.

Call to Action

If you're a capital equipment sales professional who enjoys opening doors, developing new markets, learning technical equipment, and helping customers evaluate significant business investments, we encourage you to apply.