Lifecycle Marketing Manager

Lifecycle Marketing Manager

New York, NY

The Weather Company is the world's leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company's high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. AI is part of how we work: Human judgment, expertise, and creativity remain essential and are amplified by AI. We expect everyone in this role to use AI thoughtfully and proactively to accelerate their performance, improve the quality of their work, and explore new possibilities. We are looking for people who are curious, adaptable, and excited to help shape an AI-enabled culture that delivers better outcomes for our customers and our company.

Job Brief:

As a Lifecycle Marketing Manager at The Weather Company, you will own the moments that matter most to our users, from the first time they open the app to the habits that keep them coming back. Weather shapes daily decisions, and your work makes sure users get the information that matters most, right when they need it. You'll join a team that works closely with Product Marketing, Product, Design, and Data, sitting at the center of the user journey to help people understand what to do, why it matters, and how to get more value out of our products over time. You'll own both the strategy and the execution: understanding what users need at each stage, then building the campaign, the trigger logic, and the send yourself. This is a hands-on role for someone who wants equal parts strategic ownership and technical depth, building a lifecycle program that helps millions of people plan their lives around the weather.

The Impact You'll Make:

• Understand what users need at each stage of their journey, from a first-time visitor to a habitual daily user, and build the strategy that meets them there.
• Own lifecycle strategy and execution for a defined audience, channel, or stage of the user journey, including onboarding, activation, engagement, retention, or winback.
• Build, test, and launch multi-channel campaigns and journeys across email, push (web and mobile), and in-app messaging, using segmentation, triggers, and personalization so users get the weather information that matters to them, right when they need it.
• Own the full production process end to end: build and maintain email and push templates, set up campaigns in the CRM platform, QA every send, and hit deploy yourself.
• Partner with Product Marketing to make sure every feature launch comes with a plan for helping users actually understand and adopt it, not just hear about it once.
• Help define the lifecycle calendar, campaign intake, and QA processes that let the program scale as volume grows, including how Lifecycle collaborates with Product Marketing and Product day to day.
• Spot where users get stuck, drop off, or lapse, and build re-engagement or rescue flows that meet them with real value instead of a generic nudge.
• Run a disciplined test-and-learn practice: design A/B tests, define success metrics, and use both results and user behavior, not just the metrics, to guide how journeys evolve.
• Write and brief lifecycle messaging and creative that speaks to users in plain, motivating language to keep every touchpoint clear, on-brand, and genuinely useful.
• Watch program health from the user's side, including message frequency, timing, and relevance, so users feel helped and informed rather than spammed.
• Collaborate cross-functionally with Product, Data, Design, and Product Marketing to build journeys grounded in real user behavior and feedback.
• Maintain QA standards, naming conventions, and documentation so every send reaches the right user with the right message.
• Use AI tools to speed up campaign build and setup, copy iteration, QA, and reporting

What You've Accomplished:

• 5+ years of experience in lifecycle marketing or growth marketing in a B2C environment, ideally at a consumer subscription business with both web and mobile app properties.
• Hands-on experience building campaigns and journeys in a modern marketing engagement platform, including segmentation, triggers, and automation.
• A track record of owning a channel or lifecycle stage end to end, including building the automations behind it: strategy, build, launch, and measurement.
• Experience building and maintaining email and push templates, and managing the full production process rather than briefing it out to someone else.
• Experience pulling and using your own reporting: defining success metrics and making decisions from data without waiting on an analyst for every question.
• Experience running A/B tests and translating results into clear next steps.
• A track record of writing lifecycle copy yourself and giving sharp, specific feedback to designers and copywriters.
• Real fluency with how user data moves across systems for segmentation, execution, and reporting, with enough depth to spot when something's broken and know where to troubleshoot.
• Hands-on use of AI tools in your day-to-day work with results you can point to.

Base Salary: $110,000 - $135,000

The base salary offered will take into account internal equity and may vary depending on the candidate's geographic region of work premises, job-related knowledge, skills, and experience, among other factors.

TWCo Benefits/Perks:

• Flexible Time Off program
• Hybrid work model
• Variety of medical insurance options including a $0 cost premium employee coverage
• Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans
• Progressive family plan benefits
• An opportunity to work for a global and industry-leading technology company
• Impactful work in a collaborative environment