Growth Product Lead, Kids
ClassDojo
Role Description
We're hiring a product leader for the Monsterverse to own kid growth — growing kid users of Dojo Islands. This means running the product team that owns top-of-funnel growth for Dojo Islands and driving the cross-company roadmap to grow Monthly Active Kids (our core company metric is Monthly Active Connected Families, where families are Parents and/or Kids). You'll work closely with our co-founders, leaders, and cross-functional teams to invent and test long-term ideas, at both a strategic and tactical level.
- The kid growth funnel end-to-end: awareness, install, activation, and early retention for Dojo Islands
- The cross-company roadmap for Monthly Active Kids, coordinating across the flagship app, school network, and Islands
- A small, high-leverage product team — setting direction, shipping fast, and learning faster
- A direct working relationship with co-founders on long-term growth strategy
Qualifications
- You've owned a top-line growth metric end-to-end.
- You've led initiatives that measurably moved DAU/WAU, install conversion, or retention on a consumer product.
- You have gaming and/or kid-product experience — or a close equivalent.
- You've shipped at scale in games, social, or gamified products.
- You operate at both the strategic and the detail level.
- You're self-sufficient with data.
- You're a structured problem-solver in ambiguity.
- AI is core to how you work, not a side tool.
Requirements
- Founder or early-stage startup experience (pre-Series B).
- Experience with kids' products, consumer social, or platforms with T&S / trust and safety considerations.
- Experience with cross-functional growth loops — viral mechanics, referral systems, or in-product distribution.
Benefits
- We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
- We are happy to accommodate any disabilities or special needs.
- We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.
$186.1k - $300.55k
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