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Growth Product Lead, Kids

Full-time

ClassDojo

Role Description

We're hiring a product leader for the Monsterverse to own kid growth — growing kid users of Dojo Islands. This means running the product team that owns top-of-funnel growth for Dojo Islands and driving the cross-company roadmap to grow Monthly Active Kids (our core company metric is Monthly Active Connected Families, where families are Parents and/or Kids). You'll work closely with our co-founders, leaders, and cross-functional teams to invent and test long-term ideas, at both a strategic and tactical level.

  • The kid growth funnel end-to-end: awareness, install, activation, and early retention for Dojo Islands
  • The cross-company roadmap for Monthly Active Kids, coordinating across the flagship app, school network, and Islands
  • A small, high-leverage product team — setting direction, shipping fast, and learning faster
  • A direct working relationship with co-founders on long-term growth strategy

Qualifications

  • You've owned a top-line growth metric end-to-end.
  • You've led initiatives that measurably moved DAU/WAU, install conversion, or retention on a consumer product.
  • You have gaming and/or kid-product experience — or a close equivalent.
  • You've shipped at scale in games, social, or gamified products.
  • You operate at both the strategic and the detail level.
  • You're self-sufficient with data.
  • You're a structured problem-solver in ambiguity.
  • AI is core to how you work, not a side tool.

Requirements

  • Founder or early-stage startup experience (pre-Series B).
  • Experience with kids' products, consumer social, or platforms with T&S / trust and safety considerations.
  • Experience with cross-functional growth loops — viral mechanics, referral systems, or in-product distribution.

Benefits

  • We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
  • We are happy to accommodate any disabilities or special needs.
  • We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.
Vacancy posted a month ago
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