Senior Director of Digital Media & Regional Marketing

Job Description

Job Description

Company Overview
The Joint Corp. in Scottsdale, AZ is a public company that revolutionized access to chiropractic care when it introduced its retail healthcare business model in 2010. Today, it is the nation’s largest operator, manager and franchisor of chiropractic clinics through  The Joint Chiropractic network. The company is making quality care convenient and affordable, while eliminating the need for insurance, for millions of patients seeking pain relief and ongoing wellness. Seeing over 12 million patient visits annually,  The Joint Chiropractic is a key leader in the chiropractic industry. Ranked number one on  Forbes ’ 2022 America's Best Small Companies list, number three on  Fortune’s 100 Fastest-Growing Companies list and consistently named to  Franchise Times “Top 400+ Franchises” and Entrepreneur’s “Franchise 500®” lists,  The Joint Chiropractic is an innovative force, where healthcare meets retail.

Position Overview
We are seeking a dynamic and results-driven  Senior Director of Digital Media & Regional Marketing to join our team. This critical leadership role will own the strategy and execution of digital media campaigns and regional marketing efforts to drive patient acquisition, enhance brand visibility, and improve clinic-level performance across multiple markets.

The ideal candidate is both a digital strategist and a regional marketing architect - someone who can optimize paid media campaigns, lead SEO and performance marketing, and seamlessly connect national strategy with local market impact. This leader will work cross-functionally to elevate our marketing effectiveness while fostering strong relationships with franchisees and regional teams.

Role and Responsibilities
Digital Media Strategy and Performance

• Own the strategy for paid digital media (search, social, display, video), SEO, and performance marketing.
• Optimize media mix and budget allocation to improve acquisition and ROI.
• Manage digital agencies and internal teams to ensure effective campaign execution.
• Lead marketing spend audits and establish a framework to optimize budget allocation.

Regional Marketing Leadership

• Define regional and co-op strategies to amplify media effectiveness and strengthen franchisee collaboration.
• Develop regional marketing playbooks aligned with national strategy, covering local store marketing (LSM), new clinic launches (NCL), and SEO.
• Lead regional marketing initiatives for the East and Midwest in partnership with development and franchise teams.
• Support local marketing activations and establish marketing spend compliance processes.

Integrated Campaign Development & Brand Messaging

• Ensure consistency of brand voice and messaging across national, regional, and local campaigns.
• Partner with creative and content teams to deliver integrated, multi-platform campaigns.
• Lead the launch of major integrated campaigns that elevate brand awareness and relevance.

Data Insights and Optimization

• Build a robust reporting framework to track digital and regional performance.
• Use data insights and A/B testing to inform decision-making and optimize campaigns.
• Ensure accurate and timely reporting of marketing performance to leadership.

Innovation

• Collaborate with Clinical, Chiropractic, and Pricing teams to drive new membership models and retail experiments.
• Lead the introduction of new products, services, or wellness programs that enhance patient acquisition and retention.

Team & Vendor Management

• Lead, hire, and mentor the digital media and regional marketing teams.
• Oversee media agency relationships, ensuring alignment and strong performance.
• Foster a culture of accountability, innovation, and engagement.
• Strengthen franchisee satisfaction with marketing support and agency partnerships.

Requirements

• 10+ years of experience in digital marketing and/or regional marketing, specifically within a franchisor brand and multi-unit retail environment.
• 3+ years in a senior leadership role, with success leading cross-functional and agency teams.
• Deep expertise in paid media, SEO, performance marketing, and regional marketing strategy.
• Strong financial and business acumen; ability to optimize marketing spend and drive outcomes.
• Experience developing and executing integrated campaigns across national and local levels.
• Strong coaching, mentoring, and change management skills.
• Excellent strategic thinking, organizational influence, and forward vision.
• Familiarity with CRM, CMS, and marketing automation platforms a plus.

This role follows a hybrid schedule and will require an in-office presence at our Scottsdale, AZ headquarters at least three days per week (Tuesday-Thursday).

Compensation

• Salary: $150k - 175k DOE plus incentive compensation
• Medical, Dental, Vision
• 401k w/company match
• PTO Accrual 
  
   

What The Joint Chiropractic Offers
At The Joint Chiropractic, we understand that our greatest asset is our people and the
dedication they bring to our mission. Since our founding in 1999, we have expanded to
nearly 1,000 clinics, thanks to the hard work and commitment of our employees. We are dedicated to investing in our team by offering a variety of valuable benefits that foster a healthy and fulfilling work environment.

Work/Life Balance
We prioritize work-life balance through shorter meeting times, hybrid schedule, and a
supportive atmosphere, allowing you to manage your personal and professional
commitments effectively.

Comprehensive Health Benefits
We provide robust health benefits, including medical, dental, and vision coverage, along with a 401(k) plan featuring a generous match. Our commitment to your well-being also includes a complimentary Joint membership, ensuring you receive regular adjustments for optimal health.

Engaging Company Culture
Join us for exciting company-sponsored events like holiday parties, “Bring Your Kid to
Work Day,” and fun contests. We foster a vibrant corporate environment where you can
connect with colleagues and enjoy memorable experiences together.

On-Site Amenities
Take advantage of our beautiful on-site gym and fully stocked kitchen, designed to
enhance your health and wellness throughout the workday.

Career Development and Support
We believe in nurturing your career through continuous coaching, training, and
collaboration. Our transparent communication culture includes regular all-hands
meetings, communication emails, and one-on-one check-ins to ensure everyone is
aligned and supported.

Employee Recognition
We celebrate our team’s achievements through various recognition initiatives, ensuring that every employee feels valued for their hard work and contributions. A highlight is the “Action Hero Award” which is personally selected by our CEO, Sanjiv Razdan.

Diversity, Equity & Inclusion
At The Joint Chiropractic, we embrace diversity in all its forms and strive to create a
culture where everyone feels welcome and supported. We believe in fostering an
environment where every individual’s voice is heard and respected.
Join us at The Joint Chiropractic, where your growth and well-being are our top
priorities, and together, we can create a positive and inclusive workplace for all.

#LI-Hybrid

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