Senior Brand Manager

About Us

Bad Birdie creates premium golf apparel that’s colorful, confident, and playfully rebellious. We aim to challenge tradition while welcoming everyone to play their way. We started bold and will keep showing golfers what the game can be.

About The Role

The Senior Brand Manager ensures all output reflects the Bad Birdie brand across consumer touchpoints. You translate briefs written by the Head of Brand into on-brand content, acting as the last line of defense before anything goes live. You support campaign strategy, own execution across organic channels, influence the Social Media function, and collaborate with the creative team. You work cross-functionally with eComm, retail, and other teams to land the brand consistently. You also bring channel performance data, audience observations, and execution learnings to the Head of Brand before briefs are written to sharpen each brief. This is a high-ownership role at the center of Bad Birdie’s presence in the world, requiring a strong creative standard and proactive execution.

Role Details

Reports to: Head of Brand

Location: Scottsdale, AZ HQ

Schedule: Full-time, on-site

What Success Looks Like

Within the first 3 to 6 months, success looks like:

• All channel output—social, eComm, retail, and partnerships—reflects the brief with precision and quality, with the Head of Brand building on it rather than correcting it.
• The Social Media role has clear direction, a structured content calendar, and operates against a quality bar you define.
• High-profile talent programs and partnerships run smoothly under your ownership, with reliable contact points and consistent cross-channel activation.
• The Head of Brand trusts that the brand is covered across every consumer touchpoint, allowing focus on creative direction and future work.
• Campaign execution runs on time, on brand, and with consistent care across seasonal drops, athlete campaigns, ambassador content, and partnerships.
• Your insights shape briefs and create a feedback loop that sharpens the brand.

What You’ll Be Responsible For

Brief Intelligence & Strategy Support

• Serve as the intelligence layer behind every brief by providing channel performance data, audience observations, and past learnings.
• Contribute to seasonal planning and the brand calendar within the feedback loop between execution and strategy.
• Act as the external point of contact for active partnerships post-brief and post-kickoff. Own the relationship and drive campaign execution, collaborating with the Brand Operations Manager for timelines.
• Own campaign reporting; track performance, surface insights, and share learnings with stakeholders and external partners.

Brand Consistency & Channel Execution

• Execute against briefs written by the Head of Brand and translate creative direction into precise, on-brand output across all consumer touchpoints.
• Maintain day-to-day brand consistency across channels: social, eCom, retail, WHS, and partner activations. Be the last line of defense before anything goes live.
• Activate agency-produced assets to ensure correct landings across all contexts.

Social Media Leadership

• Develop the editorial calendar and campaign strategy for Social Media. Own the creative brief and quality bar.
• Oversee content from athlete and ambassador relationships to ensure on-brand and on-calendar activation.
• Serve as primary brand liaison to the eCommerce team on influencer content standards, keeping the Head of Brand informed while managing day-to-day duties.

Athlete, Entertainment & Ambassador Program

• Oversee campaign execution for Pro Athlete and Celebrity programs, ensuring tiered rosters activate consistently and content remains on-brand across channels.
• Own briefs and criteria for influencer and affiliate programs, ensuring consistent brand representation and deliverable quality.
• Set content expectations and deliverable standards for talent relationships in coordination with the Social Media role, from brief to activation.

What You Bring

• 6 to 8+ years in brand marketing at a consumer, lifestyle, or apparel brand with end-to-end ownership of channel output and a strong sense for when a brief needs refinement.
• Experience managing and developing direct reports with real feedback to build capability.
• Experience with talent, ambassador, or athlete programs at a strategic level and ability to set campaign direction across tiers.
• Creative eye and operational rigor; ability to identify off-brand assets and maintain deadlines.
• Fluency with project management tools (e.g., Monday), social scheduling platforms, and digital asset management systems.
• Direct, clear communication for cross-functional trust across brand, eCommerce, partnerships, and agency partners.
• Experience with premium golf, outdoor, or lifestyle brands and safeguarding brand identity.
• Experience with NIL, sports marketing, or entertainment partnerships and managing talent at multiple levels.
• A passion for golf and a track record of contributing to brand strategy, not just execution.

What We Offer

For eligible full-time roles, you can expect:

• Medical, dental, and vision insurance, plus HSA and 401(k) with company match
• Generous PTO, plus personal and sick time
• 10 holidays
• Hybrid work options and in-office schedule for Scottsdale HQ roles
• Allotted Work From Anywhere days for added flexibility
• Quarterly company-wide events and team experiences
• Fully stocked office kitchen with snacks and drinks
• Discounted Bad Birdie apparel

Why Bad Birdie

We are a brand with momentum and personality, shaping how Bad Birdie shows up across golf culture, campaigns, social, athlete moments, retail, and consumer touchpoints.

We didn’t come here to lay up. If you didn’t either, let’s talk.

Stay Bad.