Digital Analytics Specialist

Digital Analytics Specialist

This role is ideal for someone who can implement conversion tracking, validate data accuracy, and take ownership of tasks from start to finish. The Digital Analytics Specialist will support the implementation, validation, and governance of tracking across consumer digital experiences, working closely with cross-functional teams to ensure data is accurate, reliable, and aligned with business needs.

Responsibilities/Essential Functions:

• Implement and validate conversion events, marketing pixels, and tracking tags across digital platforms.
• Configure GTM and GA4 tracking to support accurate data collection and reporting.
• Ensure implementations align with business requirements and tagging standards.
• Perform QA and cross-validation across demo and production environments.
• Validate event firing, parameter values, data layer information, pixels, and GA4 reporting behavior.
• Document gaps, inconsistencies, and data accuracy issues.
• Maintain tracking sheets, pixel inventories, event definitions, and QA notes.
• Support governance by following naming conventions, consent-aligned practices, and standards.
• Recommend process improvements that support scalable analytics operations.
• Partner with UX, Marketing, IT, developers, and external stakeholders on tracking requirements.
• Provide access, training, and transparency for self-serve data and reporting.
• Support insights that help teams evaluate performance and identify improvement opportunities.

Job Requirements/Specifications:

Note that (i) computer literacy and working-level skill with the basic MS Office suite (Word, Excel, Outlook, Explorer), (ii) good verbal and written communication skills, (iii) good interpersonal skills, and (iv) the ability to work well both individually and in a team environment are default requirements for all Jostens exempt and salaried nonexempt employees.

• Bachelor's degree
• 1-2 years of work experience in an analytics-focused role with experience including digital analytics, tracking, or marketing analytics
• Experience with Google Tag Manager (GTM) and Google Analytics (GA4)
• Understanding of data layer structure, event tracking, and marketing pixels
• Ability to meet deadlines, work independently, and think critically in a fast-paced work environment
• Excellent organizational, time management, and project management skills
• Solid written and verbal communication skills and proven ability to work cross-functionally at all levels
• Willingness to complete a company-sponsored advanced certification in Digital Analytics, Tracking, or a related field.

• BS Degree in a quantitative or marketing field (Marketing, Math/Stats, Analytics, Economics, Finance, Data Science or similar)
• Experience with analytics tools such as Looker Studio
• Experience in Google products such as Google Analytics 360, Big Query, and Data Studio
• Familiarity with AI tools (e.g., ChatGPT) to support documentation, QA, or workflows

Other Benefits:

• Weekly Payment
• 2 way free transportation
• Law Benefits
• Complementary Medical Insurance
• Pharmacy and Optic Center benefits
• Internal Cooperative
• Referral Program
• Growth Opportunities

About Jostens: Celebrating 125+ years of business, Jostens has been a part of local communities, working with K-12 schools, colleges and universities, teams, and affiliation groups. Representatives from Jostens touch thousands of schools and groups every day, working to make a difference with products and services that recognize accomplishments and help people tell their stories. These products, along with resources for educators, yearbook curriculum and services to help motivate and inspire like Jostens Renaissance® and Commitment to Graduate (C2G) are all designed to contribute to a positive and rewarding school experience. As a household name and leading brand in our market, we are passionate about being the most trusted partner in celebrating moments that matter. We are a mid-size company with a small company feel, allowing us to move fast and explore innovative ideas. Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.