Global Digital Marketing Specialist

Global Digital Marketing Specialist

Salary range: $75,000 – 100,000

The base salary listed is a range. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).

In addition to the base salary, this position is eligible for a bonus, providing the opportunity to earn additional compensation.

Our Total Rewards programs continue to lead, innovate and embody our core values – caring for the health and wellbeing of all. Zinpro offers a competitive salary and a premium benefits package, including 100% employer-paid healthcare and generous paid time off. We provide a wide range of benefits and resources designed to support you at every stage of life: education assistance, retirement planning, 401(k), disability and long-term care insurance, travel assistance, fitness reimbursement, gift matching, and more.

Position Summary

The Global Digital Marketing Specialist is responsible for overseeing Zinpro's marketing automation, analytics, agency oversight, and website content execution. This role partners closely with global and regional marketing teams to deliver high-quality digital campaigns, actionable performance insights, and continuous optimization. The position serves as a subject-matter expert in marketing automation, digital analytics, and emerging practices such as Generative Engine Optimization (GEO).

Essential Functions

• Administer and execute global marketing automation and email initiatives using Salesforce Marketing Cloud, including intake of requests, deployment scheduling, quality assurance, and performance reporting
• Collaborate with global and regional marketing managers to deliver effective digital campaigns across email, landing pages, cloud pages, and website experiences
• Perform quality assurance testing on digital media campaigns, landing pages, and website updates to ensure accuracy, functionality, and brand consistency
• Own and oversee Google Analytics, monitoring Zinpro website traffic, analyzing campaign performance, investigating anomalies, and identifying optimization opportunities
• Develop and deliver actionable digital performance reports and insights to Global and Regional Marketing teams, including monthly Global Marketing updates
• Coordinate and partner with external digital agencies by reviewing analytics, aligning on performance metrics, and recommending proactive optimizations
• Support website content updates, and drive Generative Engine Optimization (GEO) initiatives by partnering with Web Services and the Global Content Manager to improve discoverability, performance, and user experience
• Stay current on AI search behavior, algorithm developments, and how people increasingly use AI engines to search for information

Qualifications

Minimum Required:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4-6 years of experience in digital marketing with hands-on responsibility for email marketing, marketing automation, website analytics, and campaign reporting
• Experience using Salesforce Marketing Cloud or a comparable marketing automation platform
• Strong working knowledge of Google Analytics (GA4) and digital performance measurement across web, email, paid media, and social channels
• Experience with setting up conversion tracking (Google Tag Manager, GA4 events, Meta Pixel, LinkedIn)
• Self-directed and proven ability to manage multiple projects simultaneously while maintaining timelines, quality standards, and stakeholder expectations
• Strong analytical skills with the ability to translate data into clear, actionable insights for non-technical stakeholders
• Excellent written and verbal communication skills and the ability to collaborate effectively across global and regional teams

Preferred:

• Experience supporting global or multi-regional marketing teams
• Working knowledge of WordPress (CMS) and website QA processes
• Familiarity with Generative Engine Optimization (GEO), SEO, or emerging AI driven search practices
• Experience integrating reporting across platforms such as Google Analytics, Marketing Cloud, Bitly, and paid media tools
• Familiar with AI tools such as Microsoft Copilot, Claude, AgentForce, etc. to help streamline digital marketing processes and outputs
• Salesforce certifications and digital marketing platform certifications (Google Analytics, Salesforce, etc.)

Work Environment and Physical Requirements

The work environment characteristics are those consistent with a standard office environment.

Positions in this class typically require typing, talking, hearing, seeing, and repetitive motions.

Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Schedule Requirements

This position is expected to work within core business hours (8 AM CST – 5 PM CST) and requires participation in after-hours calls with overseas business teams as needed.

Travel Requirements

This position requires an estimated 20% travel, but it may be higher depending on business needs. Required travel is primarily within the United States but will include occasional other international travel.

About Zinpro

At Zinpro, advancing health and wellbeing for animals and people is at the heart of everything we do. A pioneer in performance trace minerals and innovative nutritional solutions, Zinpro partners with customers worldwide to unlock better animal performance through smarter, science-led nutrition.

Family-owned and privately held, our steady growth is fueled by a world-class team who manufactures high-quality products marketed in more than 70 countries. As a global leader in animal nutrition, we're committed to developing more sustainable practices.

Working at Zinpro means making a positive difference alongside bright, passionate people in a culture recognized as a Great Place to Work®. Employees gain broad experience in a growing organization known for its commitment to people, customers, and our communities. Here, we value diverse perspectives as we build equitable and inclusive teams.

Zinpro is proud to be an Equal Opportunity Employer and values an inclusive workplace