Content Marketing & SEO Specialist

At SelfPublishing.com , we help people turn their ideas into bestselling books — and their books into movements that change lives. We’ve helped thousands of authors publish, launch, and grow their impact — reaching millions of readers worldwide. Now, we’re looking for a Content Marketing & SEO Specialist to help us amplify that impact even further by driving high-intent traffic, boosting conversions, and helping more authors find us when they need us most. This isn’t just about ranking for keywords. It’s about creating content that moves people — that inspires action, earns trust, and helps real writers make their dream of publishing a reality. If you’re part data nerd, part storyteller, and totally obsessed with growth — this might be your dream role. Your mission: Grow high-intent organic traffic. That means focusing on the people most likely to work with us — not vanity clicks or empty pageviews. You’ll have full creative and strategic freedom to prioritize whatever will move the needle fastest. We want someone who can own growth — from SEO and content to site performance and link strategy — and help us become the go-to authority in the publishing space. What You’ll Be Doing Updating and republishing blog posts to improve user experience and reader engagement (think: consolidating posts, improving CTAs, fixing links, adding visuals, and tightening up copy) Managing on-page SEO optimizations across existing and new content Executing technical SEO fixes (broken links, schema, internal linking, 301s, etc.) Leading backlink acquisition efforts — creating share-worthy content, infographics, and outreach campaigns that grow our domain authority Publishing new blog content when it supports growth goals — ensuring strong RankMath SEO scores and a smooth publishing process Continuously improving content quality, readability, and engagement Adding and updating affiliate links to maximize organic affiliate revenue A talented writer with an analytical mind — someone who can blend creativity, curiosity, and data to craft content that ranks and converts. Proven experience doubling or tripling organic traffic through content and SEO Deep SEO expertise — from strategy and content optimization to technical fundamentals Strong writing and storytelling skills that bring clarity and authority to every piece A personal passion for books, publishing, or author education An eye for data — you love seeing how content performs and optimizing for impact Experience in a publishing, education, or creative services business Success building organic traffic around service-based funnels Comfort with analytics tools (Google Analytics, RankMath, Ahrefs, or SEMrush) Familiarity with affiliate optimization and content ROI tracking The Pay $60,000 – $80,000 / year (depending on experience) Health, dental, and vision insurance PTO + paid holidays 401(k) option Monthly self-care stipend Work alongside a mission-driven team helping authors make an impact through books Location: Austin, TX — this role is in-office, 5 days a week If you’re ready to grow traffic, elevate our content game, and help thousands of aspiring authors discover us — we’d love to meet you. #J-18808-Ljbffr Self-Publishing School