Product Owner, AI & Demand Generation

Role Description

Avalara's Planning-to-Opportunity team sits in IT, working with Sales and Marketing to provide the technology and solutions that improve how campaigns create demand and convert it into qualified pipeline. There are opportunities across the full funnel, including:

• Campaign planning
• Content and asset creation
• Lead engagement
• Enrichment
• Nurturing
• Pipeline handoff

AI and agentic automation can improve campaign Return on Investment, lift MQL-to-opportunity conversion rates, and recover hours spent on manual work.

You will lead the AI and agentic strategy across that span reporting to the Director, Enterprise Systems at Avalara. You'll work with campaign, demand gen, and SDR teams to figure out where agentic approaches create the most leverage, then go build and increase them. This means:

• Hands-on platform configuration
• Workflow design
• Prompt engineering
• Pilot management
• Constant iteration against performance data

It is an individual contributor role with collaboration and stakeholdership skills needed.

Qualifications

• 10+ years of experience in technical product management, marketing automation, or revenue technology roles
• 5+ years of hands-on experience applying AI or agentic tools to solve business problems
• Hands-on experience configuring or administering Salesforce, Marketo, Outreach, or Workfront
• Experience integrating systems with APIs or data pipelines across a marketing or sales technology stack
• Experience running pilots and scaling AI use cases within a marketing or sales technology environment
• B.S. in Computer Science, Engineering, Marketing, or a related field, or equivalent experience

Requirements

• Define and lead the AI and agentic roadmap across the full planning-to-opportunity process
• Prioritize where automation and AI will move conversion rates and efficiency the most
• Configure and increase AI platforms and agentic workflows hands-on
• Partner directly with SDR leaders, demand gen, and campaign marketing operations teams
• Oversee integration across the core stack (Salesforce, Marketo, Outreach, Workfront, and CDPs)
• Tie every initiative back to MQL-to-opportunity conversion rates and pipeline value
• Evaluate new AI and agentic tools across the demand gen landscape

Benefits

• Great compensation package
• Paid time off
• Paid parental leave
• Many Avalara employees are eligible for bonuses
• Health benefits vary by location but generally include private medical, life, and disability insurance
• Inclusive culture and diversity initiatives