Director, Marketing

Director, Marketing

Critical Needs. Immediate Action. SERB is a fast-growing global specialty pharma company designed to address rare and urgent conditions by delivering life-saving medicines when time and complexity leave no room for failure. We operate end-to-end across 100+ countries, ensuring 70+ essential medicines for rare diseases, emergency care, and medical countermeasures reach patients and clinicians with urgency – wherever and whenever they are needed. Shaped over the past 25 years by an entrepreneurial, disruptive spirit, SERB combines the focus and agility of a biotech with the scale, reach, and reliability of a global pharmaceutical company — always grounded in medical purpose, not corporate convention. Our 600+ employees are driven by three core values: Patients first, always Patients are not a concept — they are why we act, especially when time matters most. Impact focused We are agile, entrepreneurial, and disciplined - working smart and learning continuously to deliver results that matter, with the consistency, quality, and trust that critical care demands. Team powered We go the extra mile - together - because our shared commitment drives extraordinary outcomes. Guided by a clear ambition and a relentless focus on patients, SERB continues to expand through selective, innovative acquisitions, launching new treatments and entering new geographies. Across every step — from integration to delivery — our people act with passion, ownership, and determination to ensure life-saving medicines become available to patients who need them, worldwide.

The Director, Marketing, Bentracimab will serve as the strategic brand leader for one of SERB's most important growth drivers and launch assets. This individual will be responsible for developing and executing the US brand strategy, owning launch strategy and commercialization efforts, and driving long-term brand performance across the product lifecycle. As the Bentracimab Brand Lead, this role will develop customer-centric strategies grounded in market insights, competitive intelligence, and commercial objectives. The Director will lead a Senior Manager of Marketing and work collaboratively across Medical Affairs, Market Access, Sales, Commercial Operations, Regulatory, Legal, Finance, and Global teams to deliver a successful launch and sustained commercial growth. This position can either be based in Cambridge, MA or Conshohocken, PA with a 3 day onsite schedule. This position reports to the Head of Marketing, Rare Emergency Medicine.

As Director, Marketing, your responsibilities will include:

• Brand Strategy & Commercial Leadership
• Launch Excellence
• Customer Engagement & Promotional Strategy
• Cross-Functional Leadership
• Financial Management & Business Planning
• Agency & Vendor Leadership
• Team Leadership
• Compliance & Governance

To be successful in this role, you should demonstrate:

• Bachelor's Degree required; MBA or advanced business degree preferred.
• 9+ years of pharmaceutical or biotechnology commercial experience.
• Minimum 5 years of progressive pharmaceutical marketing experience.
• Demonstrated leadership of pharmaceutical launch planning and execution, including successful cross-functional commercialization initiatives.
• Proven success developing and executing brand strategies that drive measurable commercial performance.
• Experience within specialty pharmaceuticals, rare disease, acute care, hospital-based products, or other complex markets strongly preferred.
• Demonstrated ability to translate customer insights into differentiated growth strategies.
• Experience leading direct reports and developing high-performing teams.
• Strong financial and business acumen, including budget management and forecasting experience.
• Experience leading agencies and cross-functional teams in highly regulated environments.
• Strong executive presence, communication skills, and organizational influence.
• Experience utilizing market research, analytics, and performance metrics to guide decision making.
• Proven ability to lead through ambiguity and operate effectively in dynamic growth environments.
• Working knowledge of promotional review processes and regulatory requirements within the pharmaceutical industry.
• Proficiency in Microsoft Office and relevant commercial systems.
• Willingness to travel for customer engagements, field interactions, leadership meetings, and congresses as needed.

Preferred Qualifications:

• Launch experience with a first-in-class or highly specialized product.
• Experience in cardiovascular, hematology, hospital, procedural medicine, emergency medicine, critical care, or specialty pharmaceutical markets.
• Experience within a growth-stage or entrepreneurial biopharmaceutical organization.
• MBA or advanced healthcare/business degree.

Core Competencies:

• Strategic Thinking
• Brand Leadership
• Launch Excellence
• Customer-Centric Mindset
• Commercial Acumen
• Executive Communication
• Cross-Functional Leadership
• Organizational Influence
• Financial Stewardship
• Data-Driven Decision Making
• Innovation & Growth Mindset
• Team Development
• Executive Presence
• Change Leadership
• Accountability for Results
• Compliance & Integrity

Company Benefits:

• Hybrid Working
• Vacation, Personal and Sick time 15 Paid Company Holidays
• Medical, Dental, Vision and other Voluntary benefits
• Paid Parental Leave
• Tuition Assistance
• Discretionary Bonus Plan
• Competitive 401(k), $1 for $1 up to 6% of pay. The safe harbour match is vested immediately. In addition, SERB also offers a discretionary match of up to 4% of pay which vests 20% a year for 5 years.

SERB Pharmaceuticals is an equal opportunity employer. We offer competitive compensation & benefit packages, challenging opportunities and a culture of working together in a supportive way built on our strong foundation of values.