Founding Growth Lead

Job Description

Job Description

AI-native freight brokerage startup helping independent freight agents build and scale their own agencies. Seed-stage company founded in 2025 with approximately $500K ARR signed in its first three months and $10M in total funding. Founding team environment with significant ownership and direct access to the founders.

Role Description

Year of Experience: 4–8 Ideal (Up to 10 max)

Scope of Role

Our client is looking for a founding growth leader to own everything top-of-funnel and build a repeatable pipeline engine from scratch.

What we're looking for:

We need someone with 4-8 years of experience in B2B growth/demand generation who has owned pipeline creation end-to-end at an early-stage startup (pre-seed to Series B). You should be comfortable running structured experiments across multiple channels — outbound, events, content, community — and have a track record of building repeatable top-of-funnel engines from scratch. Bonus points if you're a former founder or have ABM experience targeting a small, high-value universe of accounts.

What you'll do:

Own everything top-of-funnel: define target personas, develop positioning, and build the content and channel strategy that generates qualified conversations with independent freight agents

Run structured growth experiments across outbound, events, community (e.g., Reddit), and content — each with a hypothesis, target segment, message, and success metric

Build and execute an ABM-oriented approach against a ~5,000 account universe, prioritizing high-ACV targets ($50K–$500K annual value)

Develop tentpole content pieces — case studies, data dives, benchmarks — that establish credibility and support outbound efforts

Plan and execute small in-person event series (e.g., dinner series) across multiple cities to get face-to-face with target prospects

Work directly with the founder to mine sales calls for objections, language, and insights — feeding learnings back into targeting, content, and positioning

MUST HAVE SKILLS

• B2B growth / demand generation experience
• Early-stage startup experience, ideally Seed–Series B
• End-to-end pipeline / top-of-funnel ownership
• Growth experimentation across multiple channels
• Experience with outbound, campaigns, content, events and/or community
• SMB and/or mid-market experience preferred
• ABM experience preferred
• Hands-on, entrepreneurial mindset

Company HQ Location: Brooklyn, NY

In-office - 4 days/week