Strategic Marketing Manager

Knowledge And Experience University degree in Chemical Engineering, or equivalent through work experience. Minimum 5 years Product line Management and Marketing experience. Technical or scientific literacy and innovation management experience. Business acumen – Understand the impact of decision on business impact. Customer and market insights around the FCC business. Brand management and product positioning management. Solid background in SAP, cost models and economic evaluation. Outstanding communications and interpersonal skills. Ability to work independently, goal orientated. Key Focus/Responsibilities Market and Customer Insight Deep, decision‑ready understanding of markets, customers, and demand drivers. Portfolio Strategy & Lifecycle Management: Optimize segment portfolio over time. R&D Direction & Innovation Returns: Ensure innovation efforts translates to commercial advantage; manage business case. Value Proposition, Positioning & Messaging: Manage branding and product placement in print media, digital media and conferences; create the product line marketing narrative and organize collateral to support narrative. Commercial Enablement & Market Execution: Enable Sales in the selling process, understanding customer buying behavior. Financial Performance & Product P&L: Manage economic outcome of the product line; price, CM strategy and execution. Governance, Alignment & Decision Ownership: Drive alignment and decisions across functions. Maintain competitive intelligence database. Support Strategic Marketing Director in day‑to‑day business. Work with other product line managers to ensure a consistent approach for activities. Monitors regulatory and federal/state HSE programs and initiatives that may have an impact on the business and communicates risks and/or opportunities to Business Management. Accountabilities Product Line Strategy & Direction: Alignment with market trends, financial goals, manufacturing assets and competitive behavior; product P&L, price strategy and contribution margin. Product portfolio and lifecycle accountability: Ideation, new product development and introduction; product launch, drive market adoption and product phase out; portfolio optimization. R&D direction and outcomes: Translate product line requirement into R&D actions; market implementation of new product developments. Market insight and track competitive activity: Market segmentation and prioritization; track competitive positioning vis‑à‑vis competitive. Sales enablement and commercial execution of new product introduction: clear value propositions, technical positioning, competitive intelligence; capture customer/market feedback for strategy adjustment. Benefits Of Joining Ketjen Competitive compensation. Comprehensive benefits package. A diverse array of resources to support you professionally and personally. #J-18808-Ljbffr Ketjen Corporation