CRM Operations Manager
Aidoos
CRM Operations Manager
The CRM Operations Manager will serve as the team's expert in Braze, focusing on segmentation, personalization, and experimentation. This role involves documenting processes, acting as a liaison with Data Engineering and MarTech, and enhancing data pipelines.
Key Responsibilities:
- Manage segmentation, dynamic content, and automation logic in Braze.
- Identify and implement automation opportunities to streamline workflows.
- Support setup and QA of complex lifecycle campaigns and triggered journeys.
- Conduct rendering and link testing for messages.
- Execute on Ads team campaigns across email and IAMs.
Required Skills & Qualifications:
- 4 - 6+ years of experience in CRM or Marketing Operations.
- Advanced knowledge of Braze, including Canvas orchestration and Liquid logic.
- Proficiency in HTML/CSS and basic JavaScript.
- Working knowledge of SQL or comparable tools.
- Excellent attention to detail and communication skills.
Vacancy posted 1 day ago
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