Director of Marketing

Job Description

Job Description

As the Director of Marketing, you'll lead KLAS’s marketing strategy to strengthen our brand and support business growth.

You'll oversee the day-to-day operations of the marketing team, ensuring projects are executed with excellence, priorities stay aligned, and every initiative reflects the KLAS brand. From digital campaigns and events to sales enablement, partnerships, and communications, you'll help ensure marketing delivers measurable value across the organization.

What You'll Do

• Oversee the daily operations of the marketing team, providing coaching, prioritization, and accountability across multiple concurrent initiatives.
• Partner with Sales, Engagement, Insights, Events, and executive leadership to deliver marketing programs that support customer acquisition, retention, and strategic partnerships.
• Drive execution across digital marketing, website content, SEO, email marketing, social media, thought leadership, events, newsletters, and sales enablement.
• Lead the execution of integrated marketing campaigns that build brand awareness, generate demand, and support company priorities.
• Ensure consistent brand messaging and communication standards across all external and internal channels.
• Manage marketing calendars, workflows, budgets, and campaign performance, using data and analytics to continuously improve results.
• Oversee event marketing strategy and execution for KLAS-hosted and industry events, ensuring strong attendee engagement before, during, and after each event.
• Support award programs, strategic partnerships, executive communications, and content initiatives that strengthen KLAS's reputation as a trusted healthcare industry leader.
• Champion continuous improvement by identifying opportunities to streamline processes, improve collaboration, and increase marketing effectiveness.

What You Bring

• Experience leading integrated marketing campaigns across digital, content, email, events, and communications.
• Strong leadership skills with the ability to coach, develop, and inspire high-performing teams.
• Excellent project management skills with the ability to balance multiple priorities and stakeholders.
• A collaborative leadership style and the ability to influence across departments.
• Strong analytical skills and a data-driven approach to measuring marketing effectiveness.
• Exceptional written and verbal communication skills.

Experience & Education

• 7+ years of marketing experience, preferably in B2B or healthcare technology.
• 3+ years leading marketing teams and cross-functional initiatives.
• Experience in demand generation, digital marketing, brand management, communications, or integrated marketing.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

The salary range for this role starts at $150,000 per year . Final compensation will be determined according to the candidate’s relevant experience, skills, and qualifications. We offer exceptional benefits, including medical, dental, vision, life insurance, HSA with company match, 401K with company match, PTO, and more.

All employees undergo a comprehensive internal education program to gain knowledge of the healthcare information technology industry and KLAS' methodology. Learn more about us at

We encourage candidates to read this article before applying: -character-first/903

Why Join KLAS Research?
At KLAS, we are committed to fostering a supportive and inclusive work environment where every team member can excel. Our culture emphasizes collaboration and continuous learning with a dedication to enhancing global healthcare. Here’s what you can expect:

• Welcoming and Supportive Team: From day one, you'll be valued and supported in your professional development.
• Investment in New Hires: We invest in our new hires through an internal education program designed to get you up to speed with KLAS and Health Information Technology (HIT).
• Career Development: Regular one-on-one meetings, quarterly conversations, and mentoring opportunities to support your growth.
• Hybrid Schedule: Our hybrid work policy allows team members to work both remotely and in the office. This flexible approach provides team members with a balance between in-person collaboration and remote work autonomy. Hybrid work is defined as three (3) full days expected in-office, Monday - Wednesday.
• Enjoyable Work Environment: We strive to make work enjoyable with quarterly team activities, monthly office events such as chili cook-offs and costume contests, catered lunch once a month, snack room, and more.
• Inclusive Culture: We are committed to creating an inclusive environment where everyone feels valued and respected. Our employee resource groups, sponsored by our executives, provide additional support and community for our team members.
• Core Values: Our core values of integrity, passion, accountability, trust, and humility guide everything we do. We believe in upholding these values to create a positive and productive workplace.

KLAS’ mission is to improve the world's healthcare by amplifying the voice of providers and payers. We can only fully live up to that mission when we prioritize inclusion, equity, and diversity. As a company and individuals, we commit to building an atmosphere where we can all thrive and belong—across race and ethnicity, gender identity and expression, sexuality, age, ability, religion, and experience.

EOE.