Digital Marketing Manager (Communications & Nurture)

Description Built on service. Powered by people. Impact exists because a small group of industry leaders believed companies in our space were doing it wrong. Many prioritized margins while the people doing the work and the clients relying on it became an afterthought. Impact was built differently: invest in great people, trust them to do great work, and deliver the kind of service clients remember. That approach helped us grow from a small office technology company into a national managed services provider, while remaining privately owned and people-first. What makes Impact specialis that growth has never come at the expense of the values that got us here. We continue to reinvest in our people, our capabilities, and the opportunities ahead so employees can grow alongside the business. We've built something special, but we're far from finished. The people who join Impact now will help define what comes next. Job Overview The Digital Marketing Manager (Communications & Nurture) is a strategic and hands-on marketer responsible for planning, executing, and optimizing key aspects of Impact's digital marketing programs that drive awareness, engagement, and demand. This role owns internal and external communications, email marketing, and organic social. This individual will sit on the corporate marketing team, focused on marketing the Impact brand. The ideal candidate is a strong communicator, strategic thinker, and hands-on marketer who can connect messaging, content, audience behavior, and channel performance to drive measurable business impact. Our North Star: Client Centricity Responsibilities Brand & Demand Communications Develop and manage external communications that support Impact's brand, thought leadership, campaigns, events, and business priorities through email and organic social media. Support internal communications initiatives that keep employees informed, engaged, and aligned around company updates, campaigns, events, and key marketing initiatives. Partner with leadership, people ops, sales, and marketing teams to ensure communication plans are clear, timely, and consistent across audiences. Translate business priorities into audience-focused messaging for internal and external channels. Maintain a strong understanding of Impact's brand voice, messaging, buyer personas, and campaign strategy to ensure consistency across communications. Identify opportunities to improve communication workflows, stakeholder alignment, and message clarity. Support public relations strategy alongside the Sr. Director, Demand Generation and Content Director to secure media outlet opportunities, press releases, and broader communications planning. Email Marketing & ABM Nurture Own the strategy, planning, execution, and optimization of email marketing programs, including newsletters, nurture campaigns, event promotions, webinar follow-ups, and campaign-based email sends. Develop email strategies that support audience engagement, lead nurturing, pipeline influence, and customer and prospect education. Partner with marketing operations and demand teams to support segmentation, personalization, list strategy, and campaign performance tracking. Build and optimize nurture journeys that guide prospects and customers through the buyer journey with relevant, timely content. Analyze email performance metrics such as open rate, click rate, click-through rate, unsubscribe rate, engagement trends, conversion impact, and email health scores. Continuously test subject lines, CTAs, content formats, audience segments, and send strategies to improve performance. Ensure email campaigns follow brand standards, compliance requirements, and best practices for deliverability and engagement. Organic Social Media Lead organic social media strategy and execution across Impact's priority platforms, ensuring content supports brand awareness, thought leadership, audience engagement, recruiting, advocacy, and demand generation. Ensure social content aligns with Impact's brand voice while adapting tone, format, and messaging for each platform. Review social performance data to identify what content drives engagement, reach, shares, traffic, and conversions. Support executive and thought leadership content strategies that help position Impact as a trusted voice in business technology. Monitor social media trends, competitor activity, and audience behavior to identify opportunities for timely, relevant content. Campaign & Cross-Functional Collaboration Partner with demand generation, content, creative, events, sales, and marketing operations teams to support integrated campaign execution. Ensure email, organic social, and communications plans are aligned to campaign goals, launch timelines, audience priorities, and business objectives while supporting an aligned omni-channel approach. Support go-to-market planning for key initiatives, including newsletters, webinars, in-person events, thought leadership campaigns, and vertical campaigns. Help connect content distribution strategies across channels to maximize reach, engagement, and lead progression. Collaborate with internal stakeholders to gather input, manage approvals, and keep projects moving on time. AI-Enabled Marketing & Innovation Work within Impact's agentic AI operating system, where AI agents support research, drafting, data assembly, audits, and performance analysis. Direct AI-assisted workflows by applying strategic judgment, validating outputs, and refining processes to improve efficiency and effectiveness. Identify opportunities to improve speed, quality, and scalability through thoughtful human and AI collaboration. Embrace AI as a force multiplier for marketing expertise and contribute to the evolution of AI-augmented marketing workflows across the team. Qualifications & Experience Bachelor's degree in Marketing or related field preferred. 5+ years of strategic marketing experience, with strong digital campaign ownership and execution skills. Genuine enthusiasm for working with AI and using it to enhance strategic marketing execution. Strong understanding of email marketing strategies, execution, and best practices. Strong understanding of social media strategies, execution, and best practices by platform, including LinkedIn, Facebook, and Instagram. Strong writing experience, especially in developing content for email, social media, and internal communications. Understanding of omni-channel marketing strategies, including segmentation and audience targeting. Experience with marketing measurement and reporting tools such as HubSpot, Google Analytics 4, and Looker Studio. Comfortable using AI tools and managing agent-supported workflows to improve marketing execution. Ability to thrive in a fast-paced, collaborative, and performance-driven environment. What Drives Impact Our purpose is people. We empower them to innovate, grow, and succeed. That's how we change the world – one person, one company, one community at a time. Behaviors define what our values look like in action. Leaders are expected to model them; teams are expected to live them: Innovation : We embrace change because innovation lives outside the comfort zone. Passion : We are driven by purpose, fueled by passion, and obsessed with making an impact. Honesty : We are fiercely transparent and consistently honest. Fun : We fuel work with fun, knowing life's too short for boring. Employee First : We are built by our people, for our people, and that will never change. Low Ego : We champion ideas over titles, because brilliance knows no rank. One Team : We win as a team, we lose as a team, we are one team. Compensation The typical base salary for this role is $90,000-$105,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skillset, experience and training, licensures and/or certifications, and other organizational needs. Impact may offer applicable incentive compensation plans depending on role and/or department. Full compensation details can be discussed with an Impact Talent Acquisition team member at the start of the interview process. Benefits We Take Pride In 5-year Tiffany & Co. Gift Card, 10-year Custom Rolex, 20-year $20,000 Check incentive rewards Valuable time off with up to 20 days of PTO, 7 Paid Sick Days, 12+ paid holidays, and Paid Parental Leave Development and growth opportunities with on-going training & continued education reimbursement 401(K) & retirement plans with complimentary financial advisory services Comprehensive health, disability, life, dental, and vision plans For more information, visit Work Authorization & Immigration Sponsorship Candidates must be authorized to work in the United States at the time of application. Immigration sponsorship may be considered in limited circumstances based on business need, cost, workforce planning, and applicable government requirements. Impact does not guarantee sponsorship for any visa category and may decline certain petitions based on associated costs or regulatory requirements. Certain positions within Impact may involve access to information, technology, software, or technical data that is subject to U.S. export control laws and regulations, including the International Traffic in Arms Regulations (ITAR) and the Export Administration Regulations (EAR). Where required by applicable law based on the nature of the role, individuals in such positions must qualify as a "U.S. Person," as defined by law, or otherwise be eligible to obtain any required government authorizations. #LI-Onsite