Director of Sales

Director of Sales – Catering & Events

Company: Rocky Top Catering

Location: Raleigh, NC (On-site)

Classification: Full-Time

Pay: Competitive base salary + performance-based commission

Reports to: President of Rocky Top Catering and VP of Sales

Leads: A $25M+ revenue sales department and a team of 12+ sales professionals

Rocky Top Catering is hiring a Director of Sales to lead our $25M+ sales department and a team of 9+ sales professionals. You'll set the strategy, build the team, and grow our corporate, collegiate, wedding, social, and venue business across the Triangle. You'll grow it profitably, and in a way our kitchen and event teams can deliver well.

About Us:

Rocky Top Catering is part of Combined Caterers, a multi-brand catering and events group operating in Charlotte, Raleigh, and Charleston, alongside sister brands Best Impressions Caterers, Field House Catering, and Duvall Catering & Events. You get the autonomy and personality of a local brand, backed by the systems, resources, and career paths of a larger group.

What You'll Own:

• Lead a multi-million-dollar sales department. Own the sales strategy, annual revenue plan, and segment targets for a $25M+ department spanning corporate, collegiate, wedding, social, and venue business.
• Build a high-performing team. Lead, coach, and grow a team of 12+ sales professionals: hire and onboard, set individual goals, and create clear paths for advancement.
• Run a disciplined sales operation. Hold regular pipeline reviews and set clear standards for lead response time, follow-up, and proposal quality. Use HubSpot and Caterease data to spot trends and act on them.
• Drive new business. Partner with our Business Development team to expand venue partnerships, referral networks, and Rocky Top's presence in the hospitality and events community across Raleigh, Durham, Chapel Hill, and the greater Triangle.
• Own key accounts. Personally lead our highest-value and most complex client relationships.
• Protect margin. Set pricing standards, packages, minimums, and discounting discipline in partnership with Culinary, Operations, and Finance.
• Sell what we can deliver. Ensure strong handoffs and close collaboration with Operations so every event sold is delivered well.
• Report with clarity. Deliver accurate forecasts, booking pace, and KPI reporting to the President and VP of Sales.

What Success Looks Like:

• First 90 days: You know the team, the pipeline, and our top accounts, and every seller has clear goals and standards.
• First year: The team is consistently hitting revenue and margin targets, forecasts are reliable, and next season's pipeline is stronger than the last.

What You Bring:

• 5+ years of catering, hotel, venue, or event sales experience.
• 3+ years leading sales teams, with a proven record of hitting revenue and margin goals, ideally while overseeing a multi-million-dollar book of business.
• Hands-on knowledge of catering operations, event logistics, menu pricing, and F&B profitability.
• Experience selling both venue space and food and beverage (a strong plus).
• Comfort using CRM and event-management data to run a team; Caterease and HubSpot experience preferred.
• A coaching leadership style: you develop people rather than simply directing them.
• Clear, direct communication, especially when priorities differ across departments.
• A bachelor's degree, preferably in hospitality, business, or a related field.
• Flexibility to work evenings, weekends, tastings, and events as the business requires.

What We Offer:

• Competitive base salary plus performance-based commission.
• Health, dental, and vision insurance.
• Paid time off.
• A 401(k), with eligibility after one year.
• Real room to grow within a multi-brand, multi-market company.

How to Apply:

Apply with your resume and attach a short note about a sales team you've built or a market you've grown. We're reviewing applications now and moving quickly.

Rocky Top Catering is an equal-opportunity employer and considers all qualified applicants without regard to legally protected characteristics.