Digital Marketing - Associate

Digital Marketing - Associate

Salt Lake City, Utah, United States

About the Role

iCapital is seeking an Associate to join the Digital Marketing and Strategy team, reporting to the Assistant Vice President, Digital Marketing. This role is the execution engine for a portfolio of iCapital's web properties, owning day-to-day site management, executing builds and updates, and providing implementation support across the team's testing, performance, and discoverability programs. The ideal candidate is hands-on, detail-oriented, and comfortable moving quickly across multiple web properties and short-term projects. This role will work closely with the digital experience, discoverability, and analytics teams, as well as external development vendors, to ensure iCapital's digital properties are well-maintained, performant, and structured for search and AI visibility. This is an individual contributor role for someone who enjoys both the technical and operational sides of web execution.

Responsibilities

• Own day-to-day management of a portfolio of iCapital web properties, operating in the CMS to publish updates and manage page structure, navigation, and ongoing usability.
• Partner cross-functionally with content owners, business stakeholders, and external development vendors to execute updates and build new pages and modules across in-scope properties, from kickoff through publish, and through retirement for campaign assets.
• Apply templates, metadata standards, and governance requirements to ensure consistency with team-wide standards.
• Execute A/B and multivariate tests across all web properties under the CRO program, including test setup, QA, deployment, and post-test analysis.
• Translate test results and performance data into actionable recommendations to inform optimization priorities and future tests.
• Maintain documentation of testing workflows, tracking standards, and performance benchmarks
• Provide technical implementation support to the Search and AI Discoverability lead, executing requirements across all web properties (i.e. schema markup, structured data, technical metadata, on-page technical fixes).
• Support technical site health work tied to discoverability, redirects, crawl errors, page speed, and broken link remediation.

Qualifications

• 3-5+ years of experience in digital marketing, web operations, or a related discipline
• Hands-on experience with web CMS platforms (Sitefinity, WordPress, or similar), including page builds, content updates, and platform configuration
• Working knowledge of Google Analytics (GA4), Google Search Console, and tag management tools (Google Tag Manager or similar)
• Familiar with A/B testing tools and conversion optimization practices
• Working understanding of technical SEO concepts like schema markup, structured data, metadata, and on-page optimization
• Strong attention to detail and ability to manage multiple projects with competing deadlines
• Excellent written and verbal communication skills
• Comfortable working in a fast-paced, evolving environment where priorities shift

Benefits

The base salary range for this role is $65,000 to $80,000. iCapital offers a compensation package which includes salary, equity for all full-time employees, and an annual performance bonus. Employees also receive a comprehensive benefits package that includes an employer matched retirement plan, generously subsidized healthcare with 100% employer paid dental, vision, telemedicine, and virtual mental health counseling, parental leave, and unlimited paid time off (PTO).

We believe the best ideas and innovation happen when we are together. Employees in this role will work in the office Monday-Thursday, with the flexibility to work remotely on Friday.

iCapital is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.